News
Bayleys celebrates its Kiwi ingenuity in new campaign
Bayleys has launched a campaign that celebrates the real estate company’s ethos of teamwork and collaboration.
Browsing: Bayleys
News
TVCs of the week: 8 September
The New Zealand Defence Force, Western Sydney University, Farmers and Bayleys step up to the podium this week.
News
Home is where the heart is: Bayleys moves away from the money, dials up the emotional aspects of property
Real estate is, typically, all about the money. How much it costs, how much the prices have risen, how ridiculous those prices now are (in Auckland, at least). And there’s been plenty of money around for the real estate companies during a period of high growth. But Bayleys believes “that the true value is in the people and the relationships forged” and it’s trying to illustrate that with its new brand campaign.
Movings & Shakings
Movings/Shakings: 7 February
Glenn Jameson has “been putting out fires his entire career and now wants to start some”, Raydar’s long serving creative director hands over the baton, James Coleman gets up early, ex APNer Greg Hornblow moves into real estate, and, fresh from swallowing Mitchells, Aegis launches a new innovation unit.
News
Free-range news, now battery farmed for your convenience
It used to wander freely and happily, but we rounded it up, put in an enclosed space, turned the lights up to full, force-fed it other news and a host of harmful hormones and then sold it back to you, the unsuspecting consumer. And now we wait for the social media firestorm.