Browsing: Bayleys

Home is where the heart is: Bayleys moves away from the money, dials up the emotional aspects of property

Real estate is, typically, all about the money. How much it costs, how much the prices have risen, how ridiculous those prices now are (in Auckland, at least). And there’s been plenty of money around for the real estate companies during a period of high growth. But Bayleys believes “that the true value is in the people and the relationships forged” and it’s trying to illustrate that with its new brand campaign.

Movings/Shakings: 7 February

Glenn Jameson has “been putting out fires his entire career and now wants to start some”, Raydar’s long serving creative director hands over the baton, James Coleman gets up early, ex APNer Greg Hornblow moves into real estate, and, fresh from swallowing Mitchells, Aegis launches a new innovation unit.