articles tagged 'Bay of Plenty'

'Plenty for Everyone' campaign highlights the Bay's raw sophistication

  • Advertising
  • November 26, 2013
  • StopPress Team
'Plenty for Everyone' campaign highlights the Bay's raw sophistication

Auckland, Wellington and Rotorua have had a bit of tourism work done recently. And Tourism Bay of Plenty is following suit with a campaign that hopes to lure visitors to the region and get them to open their wallets over the peak summer season.

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Plenty to do in The Bay says BOP's new catchcry

  • Tourism
  • May 28, 2013
  • StopPress Team
Plenty to do in The Bay says BOP's new catchcry

Bay of Plenty gets a new attitude (and along with it a new slogan) as the region attempts to squeeze into the top four tourist destinations in New Zealand.

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