The Interactive Advertising Bureau of New Zealand has announced it's been working with publishers, agencies and tech vendors to implement ads.txt, a global IAB initiative designed to eliminate counterfeit inventory in the programmatic advertising ecosystem.
Marketing, advertising & media intelligence
Bauer Media has named current New Zealand chief executive Paul Dykzeul as chief executive officer of the company across both Australia and New Zealand. He will be relocating to Australia to take on the new role.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Michael Fuyala, head of digital at Bauer Media, has to say.
This morning, at The Vitrine in Grey Lynn, Bauer unveiled a new lifestyle magazine brand fronted by celebrity chef Nadia Lim. Dubbed Nadia, the bi-monthly publication will debut to the public on 17 October, as Bauer distributes a hefty run of 60,000 copies to supermarkets and bookstores throughout the nation.
Industry happenings at DDB, MYOB, PRINZ, Salt & Pepper, Young & Shand, Bauer Media, Clemenger BBDO/ Proximity and TV3.
Industry happenings at KPEX, Bauer Media, Robber's Dog, Little Giant Design, QMS, IHG and AHL.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Industry happenings at Ebiquity, Chemistry Interaction, Thick as Thieves, bcg2, Bauer Media, Sky and VeNA.
Changes at Bauer Media, Designworks, Tourism Fiji and Wynward Group.
Industry happenings at TRN, Radio New Zealand, Lightbox, Bauer Media, Reactive, Designworks, iProspect, MediaWorks, DDB Group Sydney, TEDx and Spikes Asia.
This year, here’s what we’re going to do. When our clients say, “What’s the future of media, anyway?” we will bedazzle them. Show them new, more powerful ways to link magazines with digital media and other outlets. New ways to use social media and websites, with competitions, special events, display advertising, viral campaigns, sponsorships, customer incentives and a bunch of other stuff that’s so new and so amazing, we’re not even going to tell you about it yet.
Nurture, influence, engage: How Marketo Engage, part of Adobe Experience Cloud, is helping businesses drive revenue
Metro magazine has its own shiny new iPad app, which stands alone outside the MagShop app previously used by the title.
Taste magazine is following in the footsteps of its Bauer stablemates Cleo and Metro with a new web presence. The new site is set to tap into the growing global hunger for information about food and cooking.
The Magazine Publishers Association has selected the finalists for this year's Magazine Awards from 240 entries, up from 228 last year. Fairfax, Bauer Media Group and Tangible Media are well represented with 39, 36 and 30 finalist nods respectively.
After a six month review of the Magazine Awards, The Magazine Publishers Association has pushed go on its call for entries. And it will probably be getting a whole heap more this year because Bauer Media, which publishes 20 magazines, has ended its five year embargo and will get back onboard this year.