Browsing: Barry Fawcett

Otago University focuses on freedom in latest recruitment drive

Academic advertising isn’t typically renowned for its creativity and often tends to focus on the facilities or the wonderous achievements of its students. The University of Otago certainly does a bit of that, but it’s also continuing to push the uniqueness of the southern student experience and, after a big research project to see if it was still on the right track with its ‘Take your place in the World’ campaign, Zephyr has given it a refresh.