Browsing: Barnes catmur & friends

BC&F takes the scattergun approach in self-deprecating, ‘technique-laden’ Effie call for entries video

Go to any industry function and someone is bound to mention the term ‘bullshit bingo’, a game where attendees nod knowingly at one another when meaningless jargon is uttered. And CAANZ, Barnes, Catmur & Friends and Film Construction’s Steve Saussey have taken that to a new, very entertaining level by producing “an award-winning, persuasive, brand-building, results-getting, call for entries viral video” for the Effies that manages to, as Paul Catmur says, jam as many advertising techniques into one piece of communication as possible with the limited budget they had.