articles tagged 'Barnes Catmur and Friends'

And another thing: 42 Below and the ascent of man

  • And Another Thing ...
  • September 1, 2014
  • Paul Catmur
And another thing: 42 Below and the ascent of man

Barnes, Catmur & Friends' Paul Catmur shares his thoughts on Geoff Ross' journey to becoming "a vodka millionaire and New Zealand’s favourite business guru".

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Questions that matter: Boundary Road launches the Unauthorised Beer Census of New Zealand

  • Advertising
  • August 27, 2014
  • StopPress Team
Questions that matter: Boundary Road launches the Unauthorised Beer Census of New Zealand

Barnes, Catmur & Friends has taken some time off torturing pizza eaters and giving RTD drinkers "Woodies" to ask Kiwis some important questions. In a new print and online-based campaign for its client Boundary Road Brewery, the agency has compiled a series of questions for an initiative called ' The Unauthorised Beer Census New Zealand 2014' in an effort to find out more about the nation's beer drinkers.

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Torture pays: Hell Pizza's 'Angry Dragon' leads to sales surge

  • Advertising
  • June 27, 2014
  • StopPress Team
Torture pays: Hell Pizza's 'Angry Dragon' leads to sales surge

In a 2008 paper, neuroscientists Siri Leknes and Irene Tracey concluded that pain and reward processing involves many of the same regions of the brain. And while this doesn't necessarily make us all sadomasochists by biological obligation, the success of Hell Pizza's 'Angry Dragon' campaign suggests that there certainly is some truth to this. Over the course of the campaign, a total of 3,526 pizzas were attempted in under two weeks, resulting in the use of 63.25 kilograms of ghost peppers, which measure one million Scoville heat units, and 87.1 litres of Dragon's Fury Sauce.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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Regional Rundown
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Merger Mania
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All our stories on the nation's two failed mergers in one place
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The Indies
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Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
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Marketing automation is tipped to eventually become the only way advertising is traded in the ...
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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TVCs of the week: 15 April

  • TVC of the Week
  • April 15, 2014
  • StopPress Team
TVCs of the week: 15 April

Spilt rabbit, self-deprecation and schadenfreude catch our attention this week.

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Jetstar celebrates its punctuality record with online game, gives away $24,000 in vouchers

  • Advertising
  • April 14, 2014
  • Damien Venuto
Jetstar celebrates its punctuality record with online game, gives away $24,000 in vouchers

In an effort to maximise exposure of the fact that statistics collated by ACARS indicated that it was the nation's most punctual domestic airline in 2013, Jetstar last week hosted an online game that gave players a chance to win $200 flight vouchers. PLUS: see the self-deprecating ad that Jetstar has released featuring the voice of 7 Days comedian Jeremy Elwood.

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voices

Terrible pun used as Colenso, DraftFCB and Barnes, Catmur & Friends all bubble with EFFIEvescence

  • Advertising
  • September 2, 2010
  • Ben Fahy
Terrible pun used as Colenso, DraftFCB and Barnes, Catmur & Friends all bubble with EFFIEvescence

The EFFIEs aren't usually seen as the most glamorous or creative of the CAANZ events (as evidenced by the historic victory of Farmer's Red Dot Specials a few years back). But, in terms of what advertising is actually meant to do, it should really be deemed the most important. And Colenso BBDO, DraftFCB and Barnes, Catmur & Friends have come through the first two rounds of judging as the country's three most effective agencies for 2010.

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Hey Pam, meet John

  • TVC
  • June 21, 2010
  • Ben Fahy

Who it's for: Pams by Barnes, Catmur & Friends Why we like it: Quirky, cute and catchy, this rhyming foody animation tells the tale of Pams and manages to bring a dose of personality to a brand that many assumed was of the 'house' variety. Neither Tim Burton ...

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