Barnes, Catmur & Friends' Paul Catmur shares his thoughts on Geoff Ross' journey to becoming "a vodka millionaire and New Zealand’s favourite business guru".
Marketing, advertising & media intelligence
Barnes, Catmur & Friends has taken some time off torturing pizza eaters and giving RTD drinkers "Woodies" to ask Kiwis some important questions. In a new print and online-based campaign for its client Boundary Road Brewery, the agency has compiled a series of questions for an initiative called ' The Unauthorised Beer Census New Zealand 2014' in an effort to find out more about the nation's beer drinkers.
In a 2008 paper, neuroscientists Siri Leknes and Irene Tracey concluded that pain and reward processing involves many of the same regions of the brain. And while this doesn't necessarily make us all sadomasochists by biological obligation, the success of Hell Pizza's 'Angry Dragon' campaign suggests that there certainly is some truth to this. Over the course of the campaign, a total of 3,526 pizzas were attempted in under two weeks, resulting in the use of 63.25 kilograms of ghost peppers, which measure one million Scoville heat units, and 87.1 litres of Dragon's Fury Sauce.
Spilt rabbit, self-deprecation and schadenfreude catch our attention this week.
In an effort to maximise exposure of the fact that statistics collated by ACARS indicated that it was the nation's most punctual domestic airline in 2013, Jetstar last week hosted an online game that gave players a chance to win $200 flight vouchers. PLUS: see the self-deprecating ad that Jetstar has released featuring the voice of 7 Days comedian Jeremy Elwood.
The EFFIEs aren't usually seen as the most glamorous or creative of the CAANZ events (as evidenced by the historic victory of Farmer's Red Dot Specials a few years back). But, in terms of what advertising is actually meant to do, it should really be deemed the most important. And Colenso BBDO, DraftFCB and Barnes, Catmur & Friends have come through the first two rounds of judging as the country's three most effective agencies for 2010.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Who it's for: Pams by Barnes, Catmur & Friends Why we like it: Quirky, cute and catchy, this rhyming foody animation tells the tale of Pams and manages to bring a dose of personality to a brand that many assumed was of the 'house' variety. Neither Tim Burton ...