Browsing: Barnes Catmur

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Sites for sore eyes: agencies and the art of online showoffery
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Agencies have many ways of wooing clients. They wine and dine them. They try to win awards. They send out press releases to trade media. They try to destabilise the incumbents. They invest in fancy offices to create the perception of success should they visit. And they also show off their work, their strategy and their talent to online visitors. The agency website is basically a digital shopfront and it’s often seen as an indication of the type of work it might be able to do for clients. Many agencies are guilty of creating boring and/or unfunctional sites and regularly slipping into cliche. But there are some good ones out there. So here are a few of our local favourites.

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FCB, Colenso BBDO and Barnes Catmur star in international Effies Index, DDB third in APAC Effies
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The Effies Worldwide Index was released last week and, after tallying up the points earned through finalists and winners in the local Effie awards shows, FCB New Zealand and Colenso BBDO were ranked fifth and eighth respectively in the individual agency rankings, with Barnes Catmur fifth in the independent agency rankings. PLUS: all the Kiwi wins from the Asia Pacific Effies.

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Barnes Catmur lays down the gift gauntlet with special High St whisky
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As Mulberry’s #WinChristmas campaign showed, giving is basically a competitive sport these days. And that’s also true in the corporate realm, where many businesses attempt to one-up each other by giving expensive offerings of thanks to their VIPs. Just as The Downlow Concept took the opportunity to show off its skills and sense of humour with its Christmas message, Barnes Catmur & Friends has honoured its special friends with a bespoke whisky named in honour of the street where its office lies.

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Colenso BBDO holds on to fifth in International Effie Index, as Barnes Catmur rockets up the rankings
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The 2013 Global Effie Effectiveness Index has just been released, with Colenso BBDO maintaining its position as the fifth most effective agency in the world based on 2012’s award haul and Barnes, Catmur & Friends punching well above its weight to be recognised as the fifth best independent agency in the world and the leading independent agency in the Asia Pacific.

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Boundary Road Brewery’s can vs bottle debate
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There’s a perception that canned-beer is of lower quality than the bottled variant and makes the drinker look like a lout – an image that Boundary Road Brewery (BRB) and its agency Barnes, Catmur and Friends are attempting to push aside with their ‘Blind Taste Test’ campaign.

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Handsome, successful, Citroen-driving Taika Waititi swaps beer for ‘phablets’, does his thing for Samsung
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While Samsung has shot a few ads in New Zealand, the local executions have been few and far between. Colenso BBDO has done a few things for the South Korean behemoth, like Peter Bromhead drawing cartoons live on nzherald.co.nz and a virtual queue to launch the Galaxy S4. And now Barnes Catmur has given the Galaxy Note 2 the full Kiwi treatment by getting actor/director Taika Waititi to do his mad thing in an online only, long-form video called ‘State of the —ATION’.