ASB is the latest brand to bask in the reflected glow of the All Blacks after its partnership with New Zealand Rugby was announced today. And, in celebration, the bank has rebranded for a day.
Browsing: Barbara Chapman
This week Ian Thorpe revealed he was gay in an interview with Michael Parkinson. A few months back, Michael Sam and Jason Collins became the first openly gay men to be drafted into the NFL and NBA respectively. And New Zealand and many other nations have legalised gay marriage. So progress is certainly being made in the area of gay rights, at least in the developed world. But there’s still a long way to go. And as John Browne’s book The Glass Closet, ASB’s response to Thorpe’s news and OUTLine’s 100% OK campaign show, the business community can lead the way.
There’s been a fair bit of carnage in the local business and trade press in recent years, with The Independent closing, Fairfax flicking on a few of its titles and moving Unlimited online, and Mediaweb seemingly hanging on for dear life at present. But Vincent Heeringa, publisher of Idealog and NZ Marketing, is hoping to fill what he thinks is fairly large information void with The Briefing, a membership-style media offering aimed at leaders from the C-Suite “who share the determination to transform their business in a world of radical change”.
Whybin\TBWA’s David Walden was honoured for his long—and entertaining—career in advertising on Thursday night at the Axis awards. So have a gander at this video to see what the people he has worked with over the years, like Andy Blood, ASB’s Barbara Chapman (who debunks a few myths), Roy Meares and Mike Hutcheson, had to say about the quintessential ad man, charming rogue and renowned restaurant-goer.