Browsing: barbara chapman

News
Remember this? A TVNZ-NZ Marketing Awards retrospective
By

Ah the past, it’s another country. To celebrate 21 years of the TVNZ-NZ Marketing Awards—and to reference the fact there are just 21 days to get your entries into this year’s awards—we’ll be trawling through the archive to bring you 21 winners from the past. First up, the Supreme Winner from 1996, ASB’s Robert the Robot. Has it stood the test of time? You be the judge.

News
I’m tweaking our future campaign
By

How personal is too personal? ASB know all about that, after all its Creating Futures campaign has been centred on providing that personal touch. But it all got a little too personal recently when its In-Vitro Fertilisation (IVF) commercial was unveiled to the viewing public, prompting a raft of complaints to the Advertising Standards Authority for being too simplistic and exploiting the vulnerable, among other reasons.