The technological wizardry of contactless payment technology is gaining momentum, and ANZ is looking to draw further attention to it with a new campaign showing that even a confused dad, encumbered by a mountain of nappies, has the nous to make the magic swipe.
When banks advertise they usually try to act as if they’re our friends, saying they want us to get the most out of their services, pushing all the opportunities they can offer us – like new homes or successful business start ups. The Co-operative bank has taken a more honest approach saying what banks really want from us and how easy it is to leave that behind and join its bank, and has enlisted the help of a snappy reptilian (or crocodilian to be exact) named Brian to get the message across. We also look into banking profits and ad spend, courtesy of PwC and Nielsen.
BNZ Bank launched its YouMoney online banking service last month, now the company is pushing a new ad campaign across TV and online to attract the youth to what is seldom considered cool: a bank.
ANZ Bank took over as Black Caps sponsors from National Bank, when it absorbed the brand last year. Even though it’s new to the game of cricket, it’s already producing cringe-worthy TVCs with the best of them. Plus: ASB introduces its bearded wonder.
While Volkswagen dominates overseas, research showed that Kiwis thought the brand was too cold, too bland and too European. So to change that, it invested heavily in indigenous research and advertising, launched some very successful new products and quickly went from ‘niche street to main street’. National marketing manager Denise Goodwin opines on the year that was.
We’ve had an oversupply of kids and animals in advertising this year. But, in the follow-up to the launch of Westpac and DDB’s Start Asking campaign, the oldies have taken centre stage in an entertaining fish out of water tale that aims to show the bank has ways of helping customers into their own house.
It’s a bit of a lolly scramble in bank land at the moment, and we mentioned a few of the overtures National Bank competitors received from competing banks last week. But Kiwibank and Ogilvy have turned on the Barry White, lit a few candles and, with a challenger brand twinkle it their eyes, set about wooing Kerre Woodham.
TSB managed to get itself on TV remarkably quickly after the announcement of the National Bank/ANZ fusion with a message aimed directly at the customers who see the rebrand as an opportunity to switch. And, as expected, the rest of the banks were close behind with their own various overtures.