Kiwibank is continuing to shed light on the importance of choosing a local bank, with the roll-out of a new ‘It’s ours, is it yours?’ TVC, via Assignment Group, as well as a content marketing section on The Spinoff.
Following on from ANZ’s move into publishing with BlueNotes, BNZ, RaboDirect and Westpac have now made their own forays into the content marketing landscape. But the approach that each bank has taken differs not only in terms of the content being covered but also in terms of who produces the material for publishing. We take a look at what each bank is doing in this space.
ANZ’s customer satisfaction levels have improved substantially since it took over The National Bank in 2003, says Roy Morgan’s Michele Levine. So she thinks the timing for a change is as good as it could be.