Browsing: Bacardi

Stolen Rum’s bold letter to Bacardi

Stolen Rum is a New Zealand-based start-up rum company that wants to bring back the romanticism and history of rum to a contemporary audience. The rum itself has been judged world class, and it’s got the requisite feel good back-story, but an in-house cheeky guerrilla marketing campaign hopes to put Stolen Rum on everyone’s lips—including the spirit-making behemoth it’s competing with, Bacardi.