Browsing: awareness

Commercial Approvals Bureau gives Breast Cancer Foundation okay to show nipples in new ad

The New Zealand Breast Cancer foundation has launched a new campaign via Colenso BBDO that features actress Geraldine Brophy displaying pictures of a series of women’s breasts to illustrate what changes are likely to take place in the event of breast cancer. The ad, which is based on a successful Scottish campaign featuring Elaine C Smith, was initially meant to run last year, but the Commercial Approvals Bureau blocked this move on account of the rule that female nipples are not allowed in television advertising. However, the Bureau has now backtracked on this decision.