The New Zealand Fire Service has released two new ads, the first since FCB became its creative agency. The ads, part of a campaign called ‘Your only voice’ warn that a working smoke alarm is often one’s only voice to warn loved ones and friends of a fire.
The Health Promotion Agency for alcohol and pregnancy and FCB have released a campaign called ‘Don’t know? Don’t drink’ produced by Flying Fish, highlighting the fact that there is no known safe amount and no known safe time to drink alcohol during pregnancy.
The New Zealand Breast Cancer foundation has launched a new campaign via Colenso BBDO that features actress Geraldine Brophy displaying pictures of a series of women’s breasts to illustrate what changes are likely to take place in the event of breast cancer. The ad, which is based on a successful Scottish campaign featuring Elaine C Smith, was initially meant to run last year, but the Commercial Approvals Bureau blocked this move on account of the rule that female nipples are not allowed in television advertising. However, the Bureau has now backtracked on this decision.