Kiwis have traditionally shied away from celebrating their successes. But the tides are turning and we’re getting more comfortable fronting up to our wins, but only as long as it’s done with humility and backed up with proof. TRA marketing manager Claire Tutill takes a look at awards for awards sake.
Marketing, advertising & media intelligence
We’re geared up to give a casual nod of approval to everything that made 2017 another great year in the industry at the Stoppies – and there’s still tickets available.
The New Zealand Television Awards recognised excellence in local television programmes as well as individual achievement as it announced the 2017 winners last night at Auckland's SkyCity Theatre.
It’s one week until the Stoppies so get your tickets now for the 6 December event at Auckland's Fresh Factory on Nikau Street.
A panel of 150 judges scrutinised the entries and selected just under 100 finalists across 17 categories for this year's edition of the Effie Awards.
Leading the way at the finalist stage of the TVNZ-NZ Marketing Awards is Auckland Transport/AT Metro, which has been recognised as a finalist nine times, followed by Lion Breweries with six nods, and Loyalty NZ and ANZ both on five. VTNZ and Air New Zealand are also in the running with four finalist entries apiece.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Little Giant founder Mark Hurley was recently selected as one of the 17 finalists in this year's edition of the EY Entrepreneur Of The Year Awards. We chat to him about starting an agency despite having no industry experience, hiring the right staff and ensuring that his business has the legs to make it through all the disruption blowing through the landscape.
DDB, Colenso BBDO and Y&R NZ are all in the running as the finalists for the Radio, Film Craft, Film and Creative Effectiveness are announced.
Colenso BBDO has picked up its third gold Lion overnight, while DDB and FCB also had reason to celebrate having each picked up a Bronze.
The business of journalism might be under threat, but the ability of the nation's journalists to tell stories that matter remains unscathed. Here's a rundown of winners for the 2017 Canon Media Awards.
Nurture, influence, engage: How Marketo Engage, part of Adobe Experience Cloud, is helping businesses drive revenue
There's more to marketing than what meets the eye. And for this year's edition of the TVNZ-NZ Marketing Awards, the judges want to hear about the things we do not often see; the things that lie beneath – and inform – the execution.
The finalists for this year's Canon Media Awards have been announced, with The New Zealand Herald, Taranaki Daily News, Waikato Times Weekend and Public Address looking to repeat last year's wins.
Tired of coming up with ideas for new TVCs? A Canadian creative agency has filmed an ad for every product. Just insert the brand name and it's ready to air.
Radio survey results: overall listenership stays strong, The Rock bounces back and Newstalk ZB wobbles at the top
It's that time of year again. We look at the winners, the losers and drama of the latest edition of the Radio Survey results.
Over 500 advertising and marketing folk descended on the Langham last night for the final and, some might argue, most important event on the awards calendar. The Effie Awards are so highly coveted because the judging process places enormous emphasis on the business results achieved by creative ideas. Winning the big awards is notoriously difficult, and this was again reiterated this year with only seven gold gongs being handed over the course of proceedings. Here's the lowdown on who won what.