Browsing: AVE

News
I’ll AVE ‘ya: CAANZ MLG sits on measurement fence, promotes different approaches in PR and Experiential ROI guide
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Last year the PR and Experiential industry—and many from outside it—got into a rather heated debate about the merits of campaign measurement and, specifically, the controversial role of AVE (advertising value equivalents) in PR measurement. Now, after running a local survey, studying global trends and listening to a range of opinions, the CAANZ Marcomms Leadership Group has developed a guideline that sets out some clear parameters for measurement and offers a list of metrics for consideration, including our old friend AVE. 

Opinion
How much is your fan worth?
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Mashable recently published an article highlighting research done by a social media management firm called Virtue, which looked at the value of a Facebook fan. According to its research, a fan was worth US$3.60 per year. Bear with me as I get mathematical.

News
You AVE’n a laff?
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The findings of a nationwide survey into how PR-generated media coverage is measured and whether Advertising Equivalent Values (AVE) was an appropriate method to do so contain no real surprises but the industry-wide debate generated has been invaluable, say the CAANZ Marcomms Leadership Group.