articles tagged 'AUT'

AUT University Transformational Marketing Award: Mt. Cook Alpine Salmon

  • Marketing
  • September 13, 2011
  • Ben Fahy
AUT University Transformational Marketing Award: Mt. Cook Alpine Salmon

In 2009 entrepreneur Geoff Matthews and a consortium of mates purchased a struggling fish farm near Twizel and renamed it Mount Cook Alpine Salmon (MCAS). They knew MCAS was ten years behind the game, so just to catch up wasn't good enough. It had to leapfrog the industry and play by its own rules.

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Student design snags top international awards

  • Creative
  • April 26, 2011
  • Design Daily Team
Student design snags top international awards

New Zealand's design students have been putting in quite the winning performance as of late, hauling in some top international awards. First up, Media Design School. Having recently picked up a double-whammy at the 2011 Honolulu Film Awards, the school continues its winning streak with four of its students each winning a gong in the ‘Comprehensive Identity Program’ category as part of the Brand New Awards in the U.S.

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The year in review: Paul White

  • Advertising
  • December 16, 2010
  • StopPress Team
The year in review: Paul White

Another crop of bright young advertising things has been put through their paces at AUT University's School of Communications this year. And, with 12 of the 19 students who showed their wares at the end of year show getting placements, Paul White, senior lecturer/creative director of the Ad Creativity course, says it was a pretty good vintage. Here are some of the things that did and didn't tickle his fancy in 2010.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
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We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
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Media consumption is changing. But by how much?
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The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
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Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
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The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Praise heaped on AUT students for top PR campaigns

  • PR
  • December 7, 2010
  • StopPress Team
Praise heaped on AUT students for top PR campaigns

A highly successful PR campaign for the New Zealand Rugby Foundation (NZRF) has won a group of AUT Communications students the annual Network PR Practice Award, which recognises excellence in the planning and executing of real life campaigns for not-for-profit organisations. 

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AUT Adschool: the year in review

  • Advertising
  • November 2, 2010
  • StopPress Team
AUT Adschool: the year in review

Those creatives grow up so fast these days don't they? Soon enough they'll be getting told to shut up by Devo for talking during speeches at the Axis awards (if they're lucky enough to get jobs when they graduate). So if you want to see what the young whippersnappers from the AUT Adschool have been up to in 2010, make sure you head along to the end of year show on Tuesday 9 November at Film Construction, 22 Minnie St, Eden Terrace. It's industry only from 5.30pm to 7pm, then the hoards of parents, pals and pets get to have a gander from 7-9pm. And, as is the custom during the burgeoning festive season, the drinks and nibbles will be plentiful. Here's what some of the young'uns produced last year.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Marketing Awards marshalls top judge

  • Marketing
  • May 6, 2010
  • StopPress Team
Marketing Awards marshalls top judge

Professor Marshall Professor Roger Marshall of AUT University Business School has been named judging convener for the 2010 TVNZ-NZ Marketing Awards. Professor Marshall is the chair of marketing at AUT and has an impressive resume, both as an academic and as a former marketing professional.

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The internet: it's popular

  • Digital
  • April 26, 2010
  • Ben Fahy
The internet: it's popular

In case you hadn't noticed, that digital internet thingee has become relatively popular of late. And the second bi-annual survey by AUT's institute for culture, discourse and communication (ICDC), along with a few other esteemed research outfits, have offered up a range of percentages to prove it. 

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Youth marketing youth

  • Marketing
  • March 1, 2010
  • StopPress Team
Youth marketing youth

The new blood rising through the marketing industry ranks looks promising if the winners of the New Zealand Post Targeted Communications 2009 Student Marketers of the Year award, announced at Friday nights RSVP/Nexus Awards, are anything to go by.

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The children: our future

  • Advertising
  • November 5, 2009
  • StopPress Team
The children: our future

Advertising folk are invited to take a gander at the future of New Zealand advertising as the AUT adschool students of 2009 get their portfolios out for the world to see.

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Media planning and management course

  • Events
  • October 5, 2009
  • Frances Chan
Media planning and management course

It’s not just the creatives that have to be creative. Media planners and buyers have to find new ways to connect with consumers and build brands. The Media Planning & Management course at CAANZ/AUT Communications School is a great opportunity to learn more of this craft. From Wednesday 14 ...

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Amp your plan

  • Events
  • September 1, 2009
  • Frances Chan

Want to be an über-planner? Better enrol in the Strategic Planning workshop at CAANZ/AUT Communications School from 23 to 25 September. James Hurman, helluva nice guy and planning director at Colenso BBDO will present the workshop, designed to amplify the strategic thinking abilities of advertising and marketing professionals. Participants ...

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