In 2009 entrepreneur Geoff Matthews and a consortium of mates purchased a struggling fish farm near Twizel and renamed it Mount Cook Alpine Salmon (MCAS). They knew MCAS was ten years behind the game, so just to catch up wasn't good enough. It had to leapfrog the industry and play by its own rules.
Marketing, advertising & media intelligence
New Zealand's design students have been putting in quite the winning performance as of late, hauling in some top international awards. First up, Media Design School. Having recently picked up a double-whammy at the 2011 Honolulu Film Awards, the school continues its winning streak with four of its students each winning a gong in the ‘Comprehensive Identity Program’ category as part of the Brand New Awards in the U.S.
Another crop of bright young advertising things has been put through their paces at AUT University's School of Communications this year. And, with 12 of the 19 students who showed their wares at the end of year show getting placements, Paul White, senior lecturer/creative director of the Ad Creativity course, says it was a pretty good vintage. Here are some of the things that did and didn't tickle his fancy in 2010.
A highly successful PR campaign for the New Zealand Rugby Foundation (NZRF) has won a group of AUT Communications students the annual Network PR Practice Award, which recognises excellence in the planning and executing of real life campaigns for not-for-profit organisations.
Those creatives grow up so fast these days don't they? Soon enough they'll be getting told to shut up by Devo for talking during speeches at the Axis awards (if they're lucky enough to get jobs when they graduate). So if you want to see what the young whippersnappers from the AUT Adschool have been up to in 2010, make sure you head along to the end of year show on Tuesday 9 November at Film Construction, 22 Minnie St, Eden Terrace. It's industry only from 5.30pm to 7pm, then the hoards of parents, pals and pets get to have a gander from 7-9pm. And, as is the custom during the burgeoning festive season, the drinks and nibbles will be plentiful. Here's what some of the young'uns produced last year.
Professor Marshall Professor Roger Marshall of AUT University Business School has been named judging convener for the 2010 TVNZ-NZ Marketing Awards. Professor Marshall is the chair of marketing at AUT and has an impressive resume, both as an academic and as a former marketing professional.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
In case you hadn't noticed, that digital internet thingee has become relatively popular of late. And the second bi-annual survey by AUT's institute for culture, discourse and communication (ICDC), along with a few other esteemed research outfits, have offered up a range of percentages to prove it.
The new blood rising through the marketing industry ranks looks promising if the winners of the New Zealand Post Targeted Communications 2009 Student Marketers of the Year award, announced at Friday nights RSVP/Nexus Awards, are anything to go by.
Advertising folk are invited to take a gander at the future of New Zealand advertising as the AUT adschool students of 2009 get their portfolios out for the world to see.
It’s not just the creatives that have to be creative. Media planners and buyers have to find new ways to connect with consumers and build brands. The Media Planning & Management course at CAANZ/AUT Communications School is a great opportunity to learn more of this craft. From Wednesday 14 ...
Want to be an über-planner? Better enrol in the Strategic Planning workshop at CAANZ/AUT Communications School from 23 to 25 September. James Hurman, helluva nice guy and planning director at Colenso BBDO will present the workshop, designed to amplify the strategic thinking abilities of advertising and marketing professionals. Participants ...