Browsing: AUT

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Apple’s creative director Andrew McKechnie on a nomadic childhood, breaking into the US and creative inspiration
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Apple has long been considered a design genius, associated with powerful yet simple product and packaging design, innovation, and of course for drawing ridiculously long queues after every new iPhone launch. As part of Idealog’s AUT Alumni Profiles, Jonathan Cotton caught up with one of the people responsible, Apple creative director Andrew McKechnie, to talk about his past at Y&R and DDB in New York, to ending up in charge of a 60-strong team.

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Bright young things: examining the pick of this year’s creative crop from Media Design School and AUT
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The ideas have been dreamed up, the work has been displayed, the sucking up to creative leaders has been done, the leftover nibbles have presumably been wrapped up in napkins and taken home, and another bunch of advertising students have learned a few tricks to help them into gainful employment. Here are some of the highlights from AUT and Media Design School.

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Made man’s patriotic mission: Dave Schiff on advertising with a purpose
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In 2012, Dave Schiff started ad agency Made in a coffee shop in Boulder, Colorado with two friends. They had no money, no clients and no idea how to run a business. Just three years later Made has more than 40 employees with a client list including a host of internationally recognised brands. And this week, Schiff is in Auckland to speak at Project15 on modern disruption and cause-based advertising.

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Filming fashion
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The earnestness, thousand yard stares and various cliches seen in fashion ads are a fairly easy target, as seen in anything from Zoolander to Mercedes-Benz’ tongue in cheek Fistful of Wolves. But, given the importance placed on aesthetics in this industry, they generally look good and that’s certainly the case with a film shot by Vince McMillan, a director’s assistant at Exit Films, for AUT University’s fashion department.

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Creative up and comers set for annual show-off sessions
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As Whitney so rightly sang, the children are our future. And the ad children from two of the bigger schools are getting set show off the year’s work in the hope of securing gainful employment, with AUT holding a function tonight and Media Design School holding its portfolio event next Tuesday (and using the ‘reaction faces’ of local creative juggernauts to help promote it).