Want to know what's driving the industry's future creatives? AUT's End of Year Portfolio Show will feature the school's 10 Commandments alongside the work of industry hopefuls.
Marketing, advertising & media intelligence
Apple's creative director Andrew McKechnie on a nomadic childhood, breaking into the US and creative inspiration
Apple has long been considered a design genius, associated with powerful yet simple product and packaging design, innovation, and of course for drawing ridiculously long queues after every new iPhone launch. As part of Idealog's AUT Alumni Profiles, Jonathan Cotton caught up with one of the people responsible, Apple creative director Andrew McKechnie, to talk about his past at Y&R and DDB in New York, to ending up in charge of a 60-strong team.
AUT's Colab and Spark Ventures have joined forces to solve real life problems with the innovative solutions of creative minds.
AUT students Tara Collins and Ruby Soole are set to make their debut in the marketing world after their idea won over Hansells and iSite Media.
Bright young things: examining the pick of this year's creative crop from Media Design School and AUT
The ideas have been dreamed up, the work has been displayed, the sucking up to creative leaders has been done, the leftover nibbles have presumably been wrapped up in napkins and taken home, and another bunch of advertising students have learned a few tricks to help them into gainful employment. Here are some of the highlights from AUT and Media Design School.
We are living in a millennial world. And Contagion's Dean Taylor says their collective power is changing the way we do business. Here's why.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
In 2012, Dave Schiff started ad agency Made in a coffee shop in Boulder, Colorado with two friends. They had no money, no clients and no idea how to run a business. Just three years later Made has more than 40 employees with a client list including a host of internationally recognised brands. And this week, Schiff is in Auckland to speak at Project15 on modern disruption and cause-based advertising.
The earnestness, thousand yard stares and various cliches seen in fashion ads are a fairly easy target, as seen in anything from Zoolander to Mercedes-Benz' tongue in cheek Fistful of Wolves. But, given the importance placed on aesthetics in this industry, they generally look good and that's certainly the case with a film shot by Vince McMillan, a director’s assistant at Exit Films, for AUT University’s fashion department.
As Whitney so rightly sang, the children are our future. And the ad children from two of the bigger schools are getting set show off the year's work in the hope of securing gainful employment, with AUT holding a function tonight and Media Design School holding its portfolio event next Tuesday (and using the 'reaction faces' of local creative juggernauts to help promote it).
After 14 years, Vivien Bridgwater has called it day on her career as the general manager of university relations at AUT University. So what has she acheived in that time, why is she leaving and what is she doing next?
Changes at AUT, Yahoo!, APN, MediaWorks Radio, Food magazine, The Sweet Shop, NBR and Mazda.
Increasingly, the worlds of art and technology—and commerce and technology—are colliding. Digital Art Live, a collaboration between CoLab and The Edge, is bringing that fusion into the real world and its upcoming exhibition Cut and Paste features a collaboration between digital artist Jenna Gavin and the Auckland Writers Festival.
An AUT researcher and developers who graduated from the university have created an app to find out if you're at risk of having a stroke or developing other major health problems.
As part of The Project 2013, which was delivered by AUT, the US Embassy Wellington and Social Media NZ, media/tech expert Dr Jeffrey Cole spoke to an audience of around 200 people about the death of laptops, how Amazon might soon rule the world and why online communities are like nightclubs.
AUT Adschool students are getting ready to present their portfolios to prospective employers at the annual end-of-year show, which will be held on 19 November from 5.30 to 8.30pm.