articles tagged 'Augusto'

V Energy puts viewers in the driver's seat (sort of)

  • Advertising
  • January 20, 2016
  • StopPress Team
V Energy puts viewers in the driver's seat (sort of)

V has jumped on the 360-degree video bandwagon and created one of its own in a promotional video featuring drifter Cole Armstrong via Augusto.

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A sneak peek behind the curtain of Cure Kids’ viral charity/All Blacks supporters campaign via Augusto—UPDATED

  • Charity
  • September 15, 2015
  • Holly Bagge
A sneak peek behind the curtain of Cure Kids’ viral charity/All Blacks supporters campaign via Augusto—UPDATED

Late last week Cure Kids’ campaign consisting of a video clip for a song, dubbed Team, Ball, Player, Thing as a fight against Batten disease and a Rugby World Cup sendoff featuring, well, pretty much every New Zealand celebrity blew up, with news of the clip dotted all over the internet. Cure Kids and Augusto worked tirelessly on the campaign and faced some big challenges (like not having all of the featured celebs in the same room when filming, for instance). Here’s a look behind the scenes to see how this enormous project came together.

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Lotto partakes in hypnosis for latest ads--UPDATED

  • Advertising
  • August 3, 2015
  • StopPress Team
Lotto partakes in hypnosis for latest ads--UPDATED

In continuation of its ‘Imagine’ campaign online, Lotto Powerball enlisted the help of a hypnotist to trick a few Kiwi celebs into thinking they’d won the big one, then asked them what they would do with the money.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
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We give the mic to the industry's future leaders to hear their thoughts on media, ...
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Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
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Follow the money. It’s an axiom that journalists have believed in for years and a ...
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Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
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Media consumption is changing. But by how much?
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Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
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Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
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Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
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All our stories on the nation's two failed mergers in one place
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Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
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Marketing automation is tipped to eventually become the only way advertising is traded in the ...
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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As part of a content partnership with MediaWorks, we've asked a few of the company's ...
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New Zealand Rugby sidesteps sponsors with its own campaign, calls on Kiwis to join #teamallblacks

  • Marketing
  • July 17, 2015
  • Ben Fahy
New Zealand Rugby sidesteps sponsors with its own campaign, calls on Kiwis to join #teamallblacks

The All Blacks brand has become a huge commercial force in recent years and the players are regularly wheeled out to participate in campaigns for New Zealand Rugby's sponsors. While there a whole host of fairly strict rules around those appearances, those campaigns still have an agenda attached. And while we've seen work like Spark's Backing Black or, further back in time, Steinlager's Stand by Me aiming to galvanise support around the team, New Zealand Rugby hasn't done a campaign for themselves (aside from a few Super Rugby efforts). But as the All Blacks prepare to defend the Rugby World Cup, that's changed with 'Belong', an initiative aimed at getting fans to show their love for the team and join the "online clubroom" Team All Blacks.

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Hear me roar: Adidas unleashes the All Blacks' inner-animal--UPDATED

  • July 13, 2015
  • StopPress Team
Hear me roar: Adidas unleashes the All Blacks' inner-animal--UPDATED

Adidas has released a new TVC by Augusto promoting its new campaign ‘Force of Black’ featuring some fierce footage of our boys in black.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Richie McCaw and Sonny Bill get deep in 'Take Today' Adidas campaign

  • Advertising
  • March 4, 2015
  • Holly Bagge
Richie McCaw and Sonny Bill get deep in 'Take Today' Adidas campaign

Adidas has released a new global campaign about seizing the moment, which features some of the world’s top athletes, including All Blacks Richie McCaw and Sonny Bill Williams. The campaign features 30-second TVCs of top athletes from around the world who are at the top of their game in their respective sports, delivering short monologues about why they “take today”.

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NZ Golf and Augusto mix their sports as Ko and Dagg reunite for a spot of 'cricket golf'

  • Advertising
  • March 3, 2015
  • StopPress Team
NZ Golf and Augusto mix their sports as Ko and Dagg reunite for a spot of 'cricket golf'

With cricket excitement reaching an all-time high in New Zealand, plenty of commercial parasites are trying to make hay while the sun shines (top prize goes to Calendar Girls for its classic plane-based ambush advertising at Eden Park). Even golf is getting in on the act, with Lydia Ko and Israel Dagg reuniting to drum up interest in the sport—and support for the Black Caps.

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Samsung once again shows its tech in the wild, raises awareness of Jimi Hunt's Live More Awesome charity

  • Advertising
  • March 3, 2015
  • Eugene Tuigamala
Samsung once again shows its tech in the wild, raises awareness of Jimi Hunt's Live More Awesome charity

Author, creative and eccentric innovator Jimi Hunt founded depression charity Live More Awesome to try to give other sufferers of depression the help he didn’t feel he had received. And while he says it has been hard to find large brands willing to be linked to the charity, that's starting to change, with Spark Foundation and the ZM radio network recently coming on board as sponsors and Samsung releasing a clip via Augusto showing Hunt putting its Galaxy Note 4 to good use. PLUS: get your tickets to the next edition of the World's Biggest Waterslide.

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TVCs of the Week: 13 January

  • TVC of the Week
  • January 13, 2015
  • Ben Fahy
TVCs of the Week: 13 January

ANZ, ASB and NZTA etch their names on 2015's first trophy.

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TVCs of the Week: 9 December

  • TVC of the Week
  • December 9, 2014
  • Ben Fahy
TVCs of the Week: 9 December

Kiwibank, Mons Royale, AMI and Samsung get an early Christmas present this week.

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Diamonds (and phones) are a girl's best friend: Samsung shows off its new Note with the help of Naveya & Sloane

  • Advertising
  • December 8, 2014
  • StopPress Team
Diamonds (and phones) are a girl's best friend: Samsung shows off its new Note with the help of Naveya & Sloane

Tech companies have long focused on how their products can augment life. Google has released a few stunners, like the amazing story of Saroo Brierly; Apple's iPad Air campaign featured Yaoband, Jason Hall, Cherie King and Esa-Pekka Salonen putting the product to good use; and Samsung has employed the services of corporate mascots like Lebron James and, more locally, Israel Dagg. Now the local branch of Samsung is focusing on arts and crafts by showcasing how jewellery designer Rachel Sloane from Naveya & Sloane uses the Note 4 to help bring together the real and the digital.

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Wristy business: Izzy explores Chicago with the help of his Samsung gadgets

  • Didge
  • December 4, 2014
  • StopPress Team
Wristy business: Izzy explores Chicago with the help of his Samsung gadgets

By his own admission, Israel Dagg had a tough season on the field, but he's been in top form when it comes to endorsing Samsung products. And, following on from the S5 Days clip that was released a few months back, he hit the streets of Chicago during the All Blacks' recent visit to put the Gear S smartwatch through its paces.

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New Zealand snubbed in RWC ad, All Blacks Tours tries to fill the void

  • Advertising
  • September 3, 2014
  • StopPress Team
New Zealand snubbed in RWC ad, All Blacks Tours tries to fill the void

Yesterday, New Zealand's mainstream media was up in arms on account of the All Blacks having been snubbed in a World Cup 2015 ad that features Charles Dance—the actor who played Tywin Lannister in Game of Thrones—giving a speech to group of fans in a locker room. Notably absent from this group is a fan or player representing the the current holders of the World Cup trophy. Fortunately, All Blacks Tours has filled this void with a new TVC (produced by Augusto) that depicts 2011 World Cup-winning couch Sir Graham Henry giving a team talk in a plane. But rather than having the aircraft filled with representatives from various rugby playing nations, the ad only features former player Stephen Donald sitting in one of the seats.

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Let's hear it for the boys: Jockey embraces a sponsorship-based double entendre in latest All Blacks work

  • Advertising
  • August 12, 2014
  • Ben Fahy
Let's hear it for the boys: Jockey embraces a sponsorship-based double entendre in latest All Blacks work

Jockey announced its sponsorship of the All Blacks and All Blacks Sevens teams early this year and gathered together a host of buff professional rugby players to parade about in their gruts for the black and white launch campaign. Now it's added some colour—and given a cheeky nod to its support of the 'boys'—for a campaign leading into the Bledisloe Cup and Rugby Championship.

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Dog vs. drone

  • PopPress
  • July 15, 2014
  • StopPress Team
Dog vs. drone

While drones are being used for nefarious purposes in warzones, they're being put to good use elsewhere, as a clip posted on Al Brown's Facebook page shows.

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