Browsing: Augusto

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Dog vs. drone
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While drones are being used for nefarious purposes in warzones, they’re being put to good use elsewhere, as a clip posted on Al Brown’s Facebook page shows.

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Tag and release: AIG and Augusto’s latest rugby-related work
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Despite some initial wailing when AIG took prime position on the All Blacks jersey—and all the other New Zealand rugby teams’ jerseys—the global insurance behemoth has been a pretty good tenant and has done a good job of getting its pound of flesh without causing too much animosity. Its global sponsorship agency Augusto has been responsible for a lot of that work, from the big launch ad, to a full page ad in The New York Times celebrating last year’s perfect season, to the documentary about Aaron Cruden’s ‘Road to Recovery’. And the pair have been busy lately with the AIG FanPic campaign, the launch of a new travel insurance product and the drumming up of interest in the All Blacks game against the US in Chicago in November.

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TVCs of the Week: 29 October
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Fresh Up’s all-too-powerful thirst quenching, perception shifting from The Warehouse, more moving personalisation from NZ Police and NZ Golf’s entertaining coattail riding.

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AIG showcases the All Blacks machine, goes behind-the-scenes for big global sponsorship push
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When AIG announced its five-and-a-half year sponsorship deal with the NZRU and plonked its logo in the middle of the esteemed black jersey, some naysayers decried the game’s descent into commercialism, while those involved in the deal celebrated the massive boost it would give the game in this country. As is almost always the case, no-one really seems to care anymore. The logo is just … there. And now that the dust has settled on the unveiling of the jersey, AIG has launched its first major rugby-related campaign, ‘It’s Our Job’.

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Iron men: Adidas and Augusto put All Black stars to work
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‘Creatively-led, humanity-obsessed’ agency/production company Augusto has done some good work for Adidas in recent times, like the 60-minute documentary on the history of the All Blacks jersey and the Supersounds campaign. And for its latest trick, it’s got Richie McCaw, Dan Carter and Israel Dagg to embrace their domestic sides to promote the arrival of iron-on numbers on fan jerseys.

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