Content marketing is the tool with which modern brands are made. It brings the brand promise to life through authentic storytelling designed to align your business with your customers’ view of the world.
Augusto has stepped into the political fray, helping Labour to pull together a TV ad featuring new party leader Jacinda Ardern.
Later this year, New Zealand will host some of the world’s golfing superstars during the Mckayson New Zealand Women’s Open. And to build the hype, sports marketing agency The Clubhouse and Augusto turned Auckland backyards into a green for Lydia Ko.
Augusto has just added Discovery’s Everest Rescue Series to its growing portfolio of global TV series and documentaries. We chat to agency’s general manager Oliver Sealy and executive producer Cass Avery about the arduous journey it took to get this thing off the ground.
With the appointment of Angus McNab as new chief strategy and international officer, Augusto has signalled its intent to move beyond local borders. We chat to the new recruit, managing director Michelle Walshe and general manager Oliver Sealy about exploring new frontiers.
Following the sneak peak earlier this week, today Adidas revealed the new All Blacks’ jersey with a Facebook video by August that racked up hundreds of likes in the first half an hour. And while the jumper stands to improve the players’ game, what generates all the hype for fans? The All Blacks’ success and a sci-fi video appear to have done the trick.