New Zealand Trade and Enterprise and Samsung are taking international buyers of New Zealand wine back to the beginning with a virtual reality wine tour, showing off the country’s landscapes and what they have to offer the food and drink industry around the world.
Browsing: Augmented Reality
Rupert Deans, founder of Christchurch digital agency One Fat Sheep has raised over $1.2 million in seed funding for his new start up Plattar, a Melbourne-based augmented reality platform, with News Corp Australia leading the investments charge.
Freedom Furniture has given consumers the ability to see what a new piece of furniture would look like in their house with a brand new app.
There are a number of factors that have come together to help shape the key digital trends for the year ahead, says Theresa Clifford. The move to the Cloud over the past three years has revolutionised technology, mobile has become the new platform of choice and the introduction of social media channels has brought with it the need for multi-channel engagement strategies. And, to paraphrase Charles Darwin, it is not the smartest or cleverest that will survive in this digital age, it will be those organisations that are most open to change.
The Vodafone New Zealand Music Awards are hitting stage and screen next week, and, just as it did last year, Vodafone has employed the services of augmented reality (AR) as part of its sponsorship push. But it’s gone a bit further in its seventh year as naming rights sponsor with a few innovative mobile additions, like tapping into the second screening phenomenon with Pluk functionality and claiming a New Zealand first with an interactive broadcast set to be screened via its app.