Browsing: augmented reality

News
New realities: the brands mixing digital, mobile and real life
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Virtual reality systems Oculus Rift and Microsoft’s Hololens have been getting plenty of attention recently. And while it remains to be seen whether humans will be happy to strap something to their face (or whether they’ll plug technology straight into their DNA, as is being predicted), what’s clear is that they are willing to give augmented reality a whirl. And retailers from Walmart to Freedom Furniture to New World to Lego are all trialling it.

News
APN jumps on AR bandwagon
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APN is claiming to be the first New Zealand publisher to launch an augmented reality app, with The Herald’s TimeOut section being made into an interactive print product through the use of regularly updated virtual content. 

News
Augment reality, win e-shirt
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Vodafone and Smudge Apps launched what being called New Zealand’s first large-scale augmented reality smartphone app recently to celebrate its sponsorship of the upcoming Vodafone New Zealand Music Awards. We’ve got two of the fancy e-shirts to give away and all you have to do is invoke the spirit of Keanu Reeves and tell us which part of reality you’d most like to augment in the comment wall. 

Opinion
E-soothsayer peers into crystal ball, sees tech future
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This week I had the pleasure of doing a repeat performance at the Marketing Association’s network of executive marketers event. Last year I gave my take on some of the things I thought were about to be big in the technology space (it’s interesting to look back on one’s predictions). And the task was just as daunting the second time around. How do you pick out just a few interesting trends from the plethora of new things available? Well, I just turned to what’s being talked about, not just things we’re on about at the moment, but things we can see a good body of evidence for internationally.

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