Browsing: Audio Spotlight

Bananas to humans: ‘this time it’s personal’

The myth of the subliminal message in advertising is a long-standing one. But Ogilvy and All Good Bananas haven’t given up on that marketing dream and have employed the services of some cool instore technology called ‘Audio Spotlight’ to impart a message about fair trade and environmentally friendly bananas directly into the ears—and brains—of unsuspecting Kiwi shoppers.