Browsing: audience

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Ground-breaking research investigates how New Zealanders are influenced by the Age of Acceleration
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Media typically aims to reflect reality. But it can also influence it. In the interests of better understanding the supernova of technological change and globalisation, Bauer’s research division Insights IQ, has been examining how New Zealanders are responding to this unprecedented pace of change – and it appears kiwis are feeling pretty overwhelmed.

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Why The Spinoff needs an app
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Last week, online magazine The Spinoff launched its new app, which has since seen nearly 700 downloads. And while introducing an app may seem a natural move in today’s one-click-away society, editor and publisher Duncan Greive says the move was sparked by Facebook’s algorithm changes. We talk to him about creating an alternative distribution channel and the decision to put a price on it.

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How out-of-home advertisers are looking to solve the audience measurement dilemma
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Earlier this year, NZ Marketing magazine put it to marketers share their thoughts on the different advertising platforms and rate them, with the information collated in the Media Momentum Index. It revealed of all the platforms, out of home received the lowest score for measurement, just four out of 10, which was supported by comments that accurate suggesting realistic data is a weakness of the industry. And while it received high scores for its adaptability buoyancy and cut through, it’s all irrelevant if advertisers don’t have access to audience measurements.So we went to the advertising suppliers to see what they are doing to solve measurement challenges and get their take on the overall OOH situation in New Zealand.

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You scratch my back, I’ll scratch yours: Fairfax and TVNZ partner to attract more eyeballs—UPDATED
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Last year Fairfax underwent some massive changes, restructuring its editorial staff into local teams and specialist areas, shifting a large part of the focus away from newspapers and over to the digital realm. This emphasis on digital seems to have paid off, as Stuff managed to grow its audience and has now used it to leverage a partnership deal with TVNZ, where Stuff readers will be able to view One News video from the site as of Thursday, which might mean more time spent on the site and in return TVNZ gets a taste of Stuff’s audience.