We sit down with Caroline Atford, executive director of media in Nielsen New Zealand, to get her thoughts on the changing media environment, how measurement products are working to keep up, metrics as a reflection of device use and how New Zealand sizes up to the rest of the world.
Marketing, advertising & media intelligence
APN Outdoor is joining forces with the New Zealand Olympic Committee (NZOC) as an official partner of the New Zealand Olympic and Commonwealth Games teams through to 2020.
It was over five years ago QMS NZ launched the first local outdoor measurement tool and now, it's delivering its smartest insights yet, with the addition of mobile data to its Datalab products.
The Magazine Publishers Association (MPA) is looking to provide a more holistic view of the reach of magazine brands through a new online tool, dubbed Magazine 360.
Last week, online magazine The Spinoff launched its new app, which has since seen nearly 700 downloads. And while introducing an app may seem a natural move in today's one-click-away society, editor and publisher Duncan Greive says the move was sparked by Facebook's algorithm changes. We talk to him about creating an alternative distribution channel and the decision to put a price on it.
Marketers across the industry are demanding better quality data in order to measure the campaigns they're running across channels. In the outdoor industry, however, high quality audience stats are hard to come by. And this is a problem that out-of-home media owners across the industry are trying to solve. We look at some of the recent innovations to hit the market.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Standard Media Index (SMI) has released a snapshot of advertising spend across the different media platforms for the past two years to reveal digital's rapid growth has yet to overtake TV's share of the dollar.
NZ On Air has released research carried out by Glasshouse Consulting on Kiwis’ media consumption habits, finding the most rapid change is with younger audiences and New Zealanders continue to tune in to traditional media in the largest numbers.
Last year, Fairfax underwent some massive changes, restructuring its editorial staff into local teams and specialist areas, shifting a large part of the focus away from newspapers and over to the digital realm. This emphasis on digital seems to have paid off, as Stuff managed to grow its audience and has now used it to leverage a partnership deal with TVNZ, where Stuff readers will be able to view One News video from the site as of Thursday, which might mean more time spent on the site and in return TVNZ gets a taste of Stuff’s audience.
As the sale of WhatsApp and many other tech companies shows, audiences are assets. And, as Lynda Brendish writes, it pays to develop them if you hope to succeed in the realm of content marketing.