As you wind down and get set for your two days off ahead of the next week, spare a thought for Colenso BBDO’s copywriter Simon Vicars. The poor bloke was sitting in an airport lounge when we called him, getting ready to wing his way to Fiji for a week’s “work”. Then we had to break the news Colenso BBDO had won the May round of The Glossies with 34 percent of the votes for its ‘Idiot’ print ad in NZ Rugby World. ‘Idiot’, part of DB Export Dry’s ‘The Wine is Over’ campaign, put itself a fare distance ahead of its closest rivals. Bettle’s Langham ad, featured in New Idea, placed second with 22 percent of votes while BCG2’s effort for Audi in Metro earned it third place with a 16 percent share of votes.
Marketing, advertising & media intelligence
Aside from being a perennial favourite in the most hated jobs list, another peril of being a journalist is what some may call 'income disparity syndrome'. Those from the fourth estate often liaise with successful types who earn too much, eat at nice restaurants and drive nice cars, before heading home to eat gruel for dinner, keep warm by hovering around the fire in the 40 gallon drum and wrap up lumps of coal in newspaper to give to their children for birthday presents. So it was with a mix of excitement and depression that I ventured out to Hampton Downs last week to test my driving skills in an array of magnificent German machines that I will probably never be able to afford. And in a new move for Audi, it's opening up its Driver Experience Days to corporates and individuals.
Mike Knowles gets a slice of Farrimond, Tangible bids adieu to Julian Andrews, digital agency Gladeye shifts from a budgie cage to an eagle's nest, CAANZ and The Sweet Shop announce their Young Lotuses, Audi and MIT share the love, Australasian promotional products don Bill Kestin takes up an international post, and say hello to our little friend, new Movings/Shakings sponsor The Pond.
It's a prerequisite for any bonafide rock god or goddess to drive a cool car. And Audi New Zealand is coming to the party for this Thursday's Battle of the Ad Bands at the Kings Arms, offering the winning band a brand new Audi A1 Sport Plus to share for a month.
On this edition of Ads@6, ANZ receives plaudits for the gratuitous use of a meercat; Women's Weekly puts its ladies on display; State's 'My 3 Things' puts a few favourite things in boxes; the Audi spot makes design/tech nerds (and possibly even captains of industry) go weak at the knees; Orcon opens up multiple windows; Telecom attempts to lure the punters to its Backing Black scheme; and Fantastic noodles embraces Engrish.