One of the key contributors to Auckland’s transport and planning debates has reaped a reward from grateful users.
Browsing: Auckland
The image of Chinese revolutionist Mao Tse-tung dancing the infamous Gangnam Style was just too much for the Auckland Council, which has denied Powershop’s latest ‘Same Power Different Attitude’ ad from appearing on its bus stops.
It’s hard to promote crap places, which means town branding campaigns often end up smacking of desperation (‘Milton: A Town of Opportunities’, for example). But you would think promoting a city that Monocle magazine recently ranked the world’s 16th most livable would be a much easier task. Sadly, due in part to the fragmented bureaucracy of the past, Auckland’s promotional efforts have been rather disjointed in recent years, especially when compared to the impressive destination marketing work done by the Wellingtonians and New Zealand as a whole. Now, however, after the birth of the Super City and the lure of all those domestic and foreign visitors expected to hit the Auckland streets during the Rugby World Cup, things have been turned up a notch or two.
According to the rumour mill’s grapevine, Ogilvy has won a three-way pitch for the Rugby World Cup campaign briefed by the Auckland Council’s economic development and tourism body, ATEED, beating out Saatchi & Saatchi and Colenso .99.
Despite the ‘uncooperative’ economic conditions, entries for the Auckland round of the New Zealand Retailer’s Association Top Shop Awards were up 34 percent on the 2008 edition. And 123 of those entries have been chosen as finalists across eight different categories.
Adding to the list of websites that distract you from your daily work, comes the announcement of dailydo.co.nz, a site offering one day only bargains.
With all the hoopla that has surrounded the new Supercity (and let’s face it, it has not been all good hoopla by any shot), it seemed like a smart idea on the part of the Auckland Transition Agency to invite a disgruntled Auckland population to play a creative role in their city’s new future identity, by creating the new Supercity logo. But while budding (and perhaps not so budding) artists put their creative hands to task, one group is creating not a logo, but a fuss. The Designers Institute of New Zealand (DINZ) has spoken out against the competition today, saying they are both disappointed and concerned that the design profession was not consulted on a matter of such importance.
Loyalty New Zealand (LNZ), the operator of Fly Buys, has opened a new Auckland office and made three new appointments to complete the team and strengthen its nationwide presence.
A collection of Kiwi “social media practitioners” has banded together to kick off the New Zealand chapter of the Social Media Club, an organisation that started in 2006 in San Francisco and is active around the world.
The Auckland CBD was abuzz with dancing and frivolity today as a host of flashmobbers descended on the city centre for a little bit of very well-organised corporate-funded pseudo-spontaneity.
Metro magazine has been revamped – again. The Auckland darling’s latest botox treatment gets a thumbs down from long time Metro friend (and StopPress critic) David MacGregor. Plus, we have some breaking news about the Citymix & Metro merger.Metro is an old friend. It showed up on the newsstand the …