Chinese Herald owner Lili Wang has a classic immigrant story. She originally arrived in New Zealand with nothing but a ceaseless ambition to make something of her new life. And she has done just that, commencing her career in banking, starting her own business and eventually purchasing the Chinese Herald. Now, as she sits down to chat with NZ Marketing, she says her sights are set on building a bridge between the Chinese and what she calls “mainstream” communities in New Zealand.
Over the weekend Vector and the Auckland Council turned the Auckland Harbour Bridge into a gigantic, light-up billboard to remind people of the power of the sun and the potential of renewable energy.
Last week, Bauer blew out a candle for Paperboy as the magazine for urban adventurers turned one. Dropped in the audience’s path via an innovative distribution model, the mag has quickly entrenched its edgy aesthetic into the Auckland landscape. And editor Jeremy Hansen reckons there’s more to come.
It was 2014 that Spark announced its partnership with Kiwi NBA player Steven Adams and the Auckland Council to open five basketball courts around Auckland in a campaign called ‘The Boroughs’, and last week, it finally met that promise with the opening of the East Auckland court.
Ahead of the Lions tour which kicks off in June, a few All Blacks have taken a break from training to show visiting fans what’s on offer in Auckland as part of a ‘Secret Training Ground’ campaign for Auckland Tourism, Events and Economic Development (ATEED) by Augusto.
It might seem advertising feeds our capitalist society but sometimes agencies offer up their creativity to support a cause. Sugar Partners and Phantom Billstickers recently proved that point when backing efforts to save Otuataua Stonefields Historic Reserve in Auckland by launching and promoting a virtual occupation of the land.
Auckland-based coffee retailer and café Kokako started from humble beginnings in 2001 when former owners Helen Ollivier and Christian Lamdin slung their steamy brews out of a coffee cart. Now the Kokako brand can be seen in cafes and stores all over the country, while its flagship Grey Lynn store has become a hub for customers who enjoy slick surroundings, organic food and perhaps a glass of cold brew coffee or two. Having just celebrated its 15-year anniversary, it seemed like the perfect time to chat to owner Mike Murphy about the brand and why he thinks it’s been so successful.