Browsing: Auckland

News
Horse’s Mouth: Lili Wang, Chinese Herald
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Chinese Herald owner Lili Wang has a classic immigrant story. She originally arrived in New Zealand with nothing but a ceaseless ambition to make something of her new life. And she has done just that, commencing her career in banking, starting her own business and eventually purchasing the Chinese Herald. Now, as she sits down to chat with NZ Marketing, she says her sights are set on building a bridge between the Chinese and what she calls “mainstream” communities in New Zealand.

Partner articles
An enthusiasm injection: Jeremy Hansen on Paperboy
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Last week, Bauer blew out a candle for Paperboy as the magazine for urban adventurers turned one. Dropped in the audience’s path via an innovative distribution model, the mag has quickly entrenched its edgy aesthetic into the Auckland landscape. And editor Jeremy Hansen reckons there’s more to come.

News
Spark cuts the ribbon on final Boroughs court
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It was 2014 that Spark announced its partnership with Kiwi NBA player Steven Adams and the Auckland Council to open five basketball courts around Auckland in a campaign called ‘The Boroughs’, and last week, it finally met that promise with the opening of the East Auckland court.

News
The All Blacks show off the best of Auckland
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Ahead of the Lions tour which kicks off in June, a few All Blacks have taken a break from training to show visiting fans what’s on offer in Auckland as part of a ‘Secret Training Ground’ campaign for Auckland Tourism, Events and Economic Development (ATEED) by Augusto.

News
The coffee cart that hatched a Kiwi brand: the design, purpose and ‘kaizen’ behind Kokako’s 15-year story
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Auckland-based coffee retailer and café Kokako started from humble beginnings in 2001 when former owners Helen Ollivier and Christian Lamdin slung their steamy brews out of a coffee cart. Now the Kokako brand can be seen in cafes and stores all over the country, while its flagship Grey Lynn store has become a hub for customers who enjoy slick surroundings, organic food and perhaps a glass of cold brew coffee or two. Having just celebrated its 15-year anniversary, it seemed like the perfect time to chat to owner Mike Murphy about the brand and why he thinks it’s been so successful.

News
Outdoor advertising: will there ever be too much?
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Take a look outside and you will see the outdoor advertising industry is booming. Traditional billboards are now competing with digital displays for attention and OMANZ is celebrating a record year. However, is there, perhaps, too much outdoor advertising cluttering public spaces? We chat to OMANZ chair and iSite CEO Wayne Chapman about whether there might be a case of too much of a good thing in the outdoor industry.

News
Cash for time-travel: Pop-up Globe proves a hit among experience-hungry Kiwis
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Wouldn’t it be amazing to step a few hundred years into the past for just a couple of hours? Well, a to-scale replica of the second Globe Theatre (1614) erected in commemoration of the 400th anniversary of William Shakespeare’s death is about as close as it gets for the playwright’s fans, and it’s popped up right in Auckland city. The masterminds behind the Pop-up Globe have themselves labelled the experience as a kind of time travel, and given that tickets are selling like hot cakes, it fits with a recent shift in spending behaviour, where consumers are increasingly spending more on experiences over material items.

News
‘Daddy daycare in my polo wear’
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Last year, we were blessed with the brilliant piece of satire that is Activewear by content creators The Skit Box (and distributed via the Van Vuuren Bros YouTube channel). As the saying goes imitation is the best form of flattery—and imitation has arrived via Auckland Theatre Company (ATC).

News
Air New Zealand dresses Auckland up to the nines
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‘Snackable content’ seems to be the buzzword of the moment and while some believe this trend may lead to ‘obesity of the mind’, Air New Zealand has joined the feast, releasing nine clips showcasing various Auckland activities in an effort to get Australians to come over and support their NRL team during next year’s NRL Auckland Nines event.

News
Uber hits one million trips
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Uber has now reached one million trips in New Zealand since it launched 18 months ago and to celebrate, it’s offering its users two free rides tomorrow and has released information on its impact in the country.

News
Selling the ‘super city’: inside ATEED’s search for Auckland’s essence
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Auckland’s been the City of Sails and the Big Little City. Aucklanders have been JAFAs and (long before that) Rangitoto Yanks. But none of these holdovers from the good ol’ days of the share market boom, the America’s Cup or the John Banks mayoralties work for the diverse ‘super city’ of 1.5 million people that Auckland is becoming. And after a comprehensive review of Auckland’s economic development strategy, Auckland Council’s economic growth agency Auckland Tourism, Events and Economic Development (ATEED) is undertaking Global Auckland, a rebranding project chaired by NZME’s chief executive Jane Hastings.

News
Should Auckland have a creative director?
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Yesterday, at the Auckland War Memorial Museum, the Committee for Auckland announced some of the key findings that have been compiled in its latest report called ‘Auckland as a Creative City’. The principle theme delivered during the breakfast event was that “Auckland needs an over-arching strategy to unlock the potential of its creative sectors and grow the economy to make the city more globally competitive.”

Opinion
What ‘New Auckland’ means for marketers
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Inspired by a conversation with Al Brown on the new-found optimisim surrounding Auckland, James Hurman set out to discover why people were feeling so good about the city. Then, after speaking to 50 leading Aucklanders, he compiled a report that aims to create a shared understanding of ‘New Auckland’. These are some of the main insights.

News
Uber wants to take Aucklanders for a ride
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Ride sharing service Uber is opening its doors to Auckland passengers, with its website saying a limited numbers of cars are already available. The company is encouraging first time users to give it a try and leave feedback, and it’s offering an online fare calculator.

News
Skype dials up a taste of Kiwi
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Skype’s Stay Together campaign tells the stories of long distance chums who keep in touch using Skype — and the latest story makes New Zealand the star of the show, thanks to an Aucklander called Paige.

News
Auckland calls, Colenso BBDO answers
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Colenso BBDO’s impressive winning streak continues to roll on and, after adding Volkswagen, Samsung, a few extra Fonterra brands and another yet-to-be-announced client to the roster recently, it’s also working with Auckland Tourism Events and Economic Development (ATEED) and Heart of The City (HOTC) and will put its mind to luring more domestic travellers to the region and more Aucklanders into the central city.

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