Social media marketing agency Socialites released its ‘SnapAuckland’ compilation today as part of its revolt against Snapchat’s ‘Auckland Life’, which it says failed to do the city justice. News of Socialite’s endeavor to remedy the situation and Aucklanders’ disgruntled reaction to Snapchat’s previous attempt blew up, with Snapchat Miami catching wind of the story and pushing word out through its own channels.
Browsing: Auckland Life
Image and video-sharing mobile app Snapchat has put the spotlight on New Zealand for its “Life” initiative which features everyday clips from famous cities around the world and has thus far included the likes of New York, London, Dubai, Cape Town, Dublin, and Liverpool and as of Tuesday, Auckland. However, many Aucklanders aren’t too happy with how they have been represented and social media agency for businesses, Socialites, is having a crack at its own compilation.