Jason Delamore took over as general manager, marketing and communications at Auckland International Airport around four months ago and his appointment marked the first time that marketing earned a place at the executive table. Here’s how he sees it playing a big role in achieving some of the airport’s bold 30-year goals.
Since it was formed in 2003 and was quickly noticed for its stellar work on 42 Below, Consortium has been an ad agency happy to fly under the radar and steer clear of the media. But after finding some renewed vigour for the ad business and deciding to refocus his energies on the agency he founded, Paul Shale has decided to pin his more strategic colours to the mast by announcing a few changes, including the addition of former director of home at Telecom and director of Yahoo!Xtra Ralph Brayham as a 50 percent shareholder and director.