Browsing: Auckland Fringe

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Questions answered as Publicis Mojo’s challenge-winning Fringe campaign goes live
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Last year, as part of Adshel’s inaugural Creative Challenge, about 70 Kiwi creatives from 14 agencies gathered together at the Civic Theatre in Auckland to eat pizza, drink booze and, in just 60 minutes, develop a static poster campaign for the 2011 Auckland Fringe. When the final bell was rung, there were beautiful flowery turds, a range of moderately offensive slogans and even a picture of a woman smoking a baby in a pipe. But it was Publicis Mojo’s ‘Leave with more questions than answers’ idea that tickled the judges’ collective fancy. Well, that initial scribble has now blossomed in a fully-fledged visual treat, with the Auckland Fringe Adshel campaign being set free over the weekend.

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Publicis Mojo spills creative juices all over rivals, claims victory in Creative Challenge
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There were beautiful flowery turds, a range of moderately offensive slogans and even a picture of a woman smoking a baby in a pipe. But only one idea could take home the $125,000 prize on offer at Adshel’s inaugural Creative Challenge last night and, in the end, it was Publicis Mojo’s campaign ‘Leave with more questions than answers’ for the Auckland Fringe festival that was chosen as the best.