The Auckland City Mission has released a new campaign, via Track and DDB, titled ‘The Harsh Reality’, an immersive, 360-degree video experience that lets the viewer see through the eyes of a rough sleeper in Auckland.
Browsing: Auckland City Mission
The Auckland City Mission, which provides specialised health and social services to marginalised Aucklanders, is running a unique campaign through Rapp where it’s “cyber-squatting” on the .nz homepages of dozens of New Zealand organisations in an effort to raise awareness about homelessness in the city and increase donations.
Publicis Mojo’s Spread the Warmth campaign for the Auckland City Mission Winter Appeal, which pitted Auckland neighbourhoods against each other to see who was the most generous, has won the IABNZ Online Creative Award for August 2012.
…Publicis Mojo and Waitemata films send Kenneth on a radio-controlled journey for the Auckland City Mission’s winter appeal, DDB NZ create a semi-internet meme with its new Pascall Swirl campaign, Tracta launches campaigns for the New Zealand Credit Union and Hawke’s Bay Rugby Union and Sean Fitzpatrick promotes full credit checking.
When Toot Group launched its High Street Lucky Christmas Shop initiative in Auckland last year, the success took them a little by surprise after the shop sold out of gifts three times over. The shop, which housed wrapped boxes containing mystery gifts from Auckland’s swanky High Street shops, ended …
Like retailers, charities are also fighting for New Zealand’s Christmas dollar. So it takes something pretty special to rise above the rabble. And this year’s campaign for the Auckland City Mission by Publicis Mojo is heavenly. Or, more accurately, angelic.