Browsing: Auckland Airport

News
The rectangular glow: Auckland Airport and Westpac get new digital screens
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Digital outdoor advertising again made its way into the media this week with the announcement that a gigantic billboard—the length of a football field and eight storeys tall—was about to be installed at New York City’s Times Square. The story was picked up by various mainstream publications across the world and once again served as a reminder of how hot digital screens are right now. Here in New Zealand, the adoption of digital screens has been slower, but APN Outdoor and Westpac recently added a few more glowing rectangles to Auckland.

News
Digital screens continue their ascent as APN Outdoor announces Auckland Airport plans
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Much in the same way that client demand has driven the search for more granular audience insights, the outdoor industry has also been making moves to meet the growing expectation of digital solutions. APN Outdoor was first to that large-format party with its digital billboard network in Auckland and now it’s set to switch on New Zealand’s largest high-resolution digital billboard at Auckland Airport in December. PLUS: Two new screens coming to ASB Showgrounds.

Movings/shakings
Movings/Shakings: 4 October
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DB’s new marketing director, changes at Lion, DraftFCB recognised as one of the country’s best workplaces, Cooney heads for Swaytech, Media Design School grads go fulltime at Sugar & Partners, Marc Ellis swaps More for less and Auckland Airport brings a digital boffin into the fold.