Browsing: AT&T

News
To infinity with AT&T
By

AT&T is showing it has a sense of humour and a personality with its recent parody of the drama True Detective. Matthew McConaughey’s character Rust Cohle is the one to get a spoof, complete with drawl, a juice box and a group of kindergarten kids.

News
Better networks, worse flirting
By

AT&T is exploring its inner geek with a new TVC featuring tech help guys. The pair in this clip are providing helpful network services and a cheesy attempt to flatter an office worker seems to pay off.

News
The iPhone trance
By

Don’t you hate it when you miss your bus, a meeting, or are forced to sleep rough in a cafe because they turned out the lights a and left without you realising? That’s what happens to the unfortunate schmucks in AT&T’s promo for a zero down offer on the latest iPhones.

News
Kiwi marketers still not convinced by Halloween – UPDATED
By

According to Yahoo Finance, Americans spend about US$8 billion on Halloween every year, with the biggest chunk spent on costumes. And while Kiwis are yet to fully embrace the trick or treating culture, there’s definitely a buck to be made. PLUS: MOTAT’s Halloween event lures the ghoul lovers.

News
Kids on candy
By

Kiwi ads have used many visual metaphors to illustrate the power of fast telco networks. Telecom had coloured flares and exploding balloons in their 4G ad, Vodafone took us back to the future in a speedy Delorean. US provider AT&T’s new spot sympathises with parents everywhere whose kids have been on a candy-induced sugar high.