Browsing: ATEED

News
The All Blacks show off the best of Auckland
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Ahead of the Lions tour which kicks off in June, a few All Blacks have taken a break from training to show visiting fans what’s on offer in Auckland as part of a ‘Secret Training Ground’ campaign for Auckland Tourism, Events and Economic Development (ATEED) by Augusto.

News
Selling the ‘super city’: inside ATEED’s search for Auckland’s essence
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Auckland’s been the City of Sails and the Big Little City. Aucklanders have been JAFAs and (long before that) Rangitoto Yanks. But none of these holdovers from the good ol’ days of the share market boom, the America’s Cup or the John Banks mayoralties work for the diverse ‘super city’ of 1.5 million people that Auckland is becoming. And after a comprehensive review of Auckland’s economic development strategy, Auckland Council’s economic growth agency Auckland Tourism, Events and Economic Development (ATEED) is undertaking Global Auckland, a rebranding project chaired by NZME’s chief executive Jane Hastings.

News
Tales from the big smoke: ATEED calls on Aucklanders to share their stories
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Earlier this year, upon taking on the position as the general manager of global destination and marketing at ATEED, Vivien Bridgwater said that she wanted to tell the Auckland story. “We’re embarking on a research phase to find that authentic and distinctive Auckland story,” she previously told StopPress. And to achieve this, the organisation has over the last few weeks handed the reins to the 1.5 million residing in the city to tell their stories via the #loveakl campaign.

News
They’ve got the whole bridge in their hands: 2degrees and Special Group get set to light up Auckland
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2degrees is attempting a fairly difficult telco trick at the moment as it tries to morph from a challenger brand with lots of low value customers into a grown-up company that’s more appealing to the high-rollers—and it could be argued its agency Special Group is on a similar trajectory as it evolves from a small indie with small clients into a serious multi-national network that’s competing with the bigg’uns. And now the pair are set to launch a very grown-up stunt to celebrate Auckland’s 175th anniversary, its new phone plans and the launch of Samsung’s new Galaxy S6 by turning the Auckland Harbour Bridge into an interactive light show.

News
Auckland calls, Colenso BBDO answers
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Colenso BBDO’s impressive winning streak continues to roll on and, after adding Volkswagen, Samsung, a few extra Fonterra brands and another yet-to-be-announced client to the roster recently, it’s also working with Auckland Tourism Events and Economic Development (ATEED) and Heart of The City (HOTC) and will put its mind to luring more domestic travellers to the region and more Aucklanders into the central city.

Movings/shakings
Movings/Shakings: 28 September
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A few big switcheroos in Wellington, with Assignment Group, Saatchi & Saatchi and Clemenger BBDO ringing the changes, Naked lures one of its own back home, Rachel Broadmore swaps banks for booze, Ben Rose swaps bureaucracy for banks, the Orange Group ups its events arsenal, and Random House announces a new publicist.

News
Internal affairs: Auckland vs. Wellington
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When it comes to self-promotion, it’s fair to say the coolest little capital in the world has had it over the big little city for a while now. And while the lure of the exotic foreigners is hard to ignore, both cities have launched campaigns recently to attract more domestic visitors, with Auckland taking a self-deprecating approach to try and knock a few stereotypes on the head and Wellington offering up a few treats to potential guests from its biggest market.

News
#Winning
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Part 43 in a 198 part series about local humans and companies that have recently won something, including Omnigraphics, Brett Phibbs, Method Studios, 35 of the nation’s best workplaces and Urgent Couriers.