Ogilvy Media is the latest agency to win work for the Auckland Council Group (Auckland Transport, ATEED and Auckland Council), after being appointed to a panel of creative providers earlier this year.
Rather than appointing set agencies for each of its major arms, Auckland Council is looking for a panel of providers to meet its advertising needs. And some in the industry have expressed concern about what this could mean for the agencies involved.
Ahead of the Lions tour which kicks off in June, a few All Blacks have taken a break from training to show visiting fans what’s on offer in Auckland as part of a ‘Secret Training Ground’ campaign for Auckland Tourism, Events and Economic Development (ATEED) by Augusto.
Auckland’s been the City of Sails and the Big Little City. Aucklanders have been JAFAs and (long before that) Rangitoto Yanks. But none of these holdovers from the good ol’ days of the share market boom, the America’s Cup or the John Banks mayoralties work for the diverse ‘super city’ of 1.5 million people that Auckland is becoming. And after a comprehensive review of Auckland’s economic development strategy, Auckland Council’s economic growth agency Auckland Tourism, Events and Economic Development (ATEED) is undertaking Global Auckland, a rebranding project chaired by NZME’s chief executive Jane Hastings.
Earlier this year, upon taking on the position as the general manager of global destination and marketing at ATEED, Vivien Bridgwater said that she wanted to tell the Auckland story. “We’re embarking on a research phase to find that authentic and distinctive Auckland story,” she previously told StopPress. And to achieve this, the organisation has over the last few weeks handed the reins to the 1.5 million residing in the city to tell their stories via the #loveakl campaign.
2degrees is attempting a fairly difficult telco trick at the moment as it tries to morph from a challenger brand with lots of low value customers into a grown-up company that’s more appealing to the high-rollers—and it could be argued its agency Special Group is on a similar trajectory as it evolves from a small indie with small clients into a serious multi-national network that’s competing with the bigg’uns. And now the pair are set to launch a very grown-up stunt to celebrate Auckland’s 175th anniversary, its new phone plans and the launch of Samsung’s new Galaxy S6 by turning the Auckland Harbour Bridge into an interactive light show.
Tourism New Zealand has 100% Pure. Wellington has its Absolutely Positively. What’s Auckland’s story? ATEED’s Vivien Bridgwater is tasked with opening the book.
Colenso BBDO’s impressive winning streak continues to roll on and, after adding Volkswagen, Samsung, a few extra Fonterra brands and another yet-to-be-announced client to the roster recently, it’s also working with Auckland Tourism Events and Economic Development (ATEED) and Heart of The City (HOTC) and will put its mind to luring more domestic travellers to the region and more Aucklanders into the central city.
ATEED (Auckland Tourism Events and Economic Development) has launched its Spring campaign to entice Wellington and Christchurch residents to visit Auckland.
A few big switcheroos in Wellington, with Assignment Group, Saatchi & Saatchi and Clemenger BBDO ringing the changes, Naked lures one of its own back home, Rachel Broadmore swaps banks for booze, Ben Rose swaps bureaucracy for banks, the Orange Group ups its events arsenal, and Random House announces a new publicist.
When it comes to self-promotion, it’s fair to say the coolest little capital in the world has had it over the big little city for a while now. And while the lure of the exotic foreigners is hard to ignore, both cities have launched campaigns recently to attract more domestic visitors, with Auckland taking a self-deprecating approach to try and knock a few stereotypes on the head and Wellington offering up a few treats to potential guests from its biggest market.