Browsing: Assignment

News
Cutting rates and cutting shapes: Kiwibank customers dance like no-one’s watching
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Kiwibank has been beating the drum of independence since it was founded in 2001 and it made it very explicit in its last ad when it printed out a bunch of bank records, made them into a huge banner and shouted it from the rooftops. That ad featured a range of proudly independent staff and its next effort, also via Assignment, features proud customers dancing a dance of financial independence.

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Heyday gives Z that local feeling
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Heyday has given Z Energy’s Token Hunt game a spruce up this year, expanding it to six challenges and including a strong focus on Google Maps integration. And it’s made smart use of data to keep participants involved.

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TVCs of the Week: 19 November
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Saatchi & Saatchi’s crowd-sourced action shots, Cirkus’ fantastical motorbike mission, Kiwibank’s take on box living and safe.org.nz’s star studded PSA wear the crown this week.

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Designworks and Assignment get nod for creative phase of The New Zealand Story
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There were a few terse words directed at Tourism New Zealand, New Zealand Trade and Enterprise and Education New Zealand from the creative community last year when Principals, a largely Aussie-based design shop with a small presence in New Zealand, was appointed to tell the New Zealand Story. But the next phase—creative development—has gone to the (admittedly STW-owned) local combination of Designworks and Assignment.

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Girl Guides take the biscuit, go on animated charm offensive
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Every year young girls lug boxes of biscuits around suburban neighbourhoods, knocking on doors and smiling sweetly as they try to raise some much-needed money by feeding what could be seen as a longterm national addiction. This year Assignment enlisted the help of Yukfoo for the fundraising campaign and, with the voice talent of three Guides and netball star Maria Tuta’ia, as well as a dose of Yukfoo’s typically impressive animation, it’s hoping the charm offensive will help boost the number of Griffin’s biccies being dunked around the country (if you want to avoid the grey sludge at the bottom of your cup, you’ll be pleased to know that mechanical engineers in the UK have devised a mathematical formula to ensure the perfect technique).

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Have a break, have an Ad Impact Award
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The questions have been asked, the consumers’ votes have been tallied and Nestle’s Kit Kat Chunky ‘3’ campaign by JWT Sydney and Flying Fish’s Joe Lonie has come out on top in the June edition of Colmar Brunton’s Ad Impact Award.

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The journeyman: TelstraClear celebrates 20 years with new TV push
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TelstraClear, as we wrote in the cover story of the May/June edition of NZ Marketing, is something of a quiet yet consistent achiever among the major telcos. And, to celebrate its 20th year in New Zealand, show off its network and tell Kiwis what the company is all about, it has sent its ‘mascots’, the modern TC and his misanthropic old partner Bill, on a journey around the countryside.

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Assignment given A+ by Josh & Jamie
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It was an offer too good to refuse and after just six months in operation, indie agency Josh & Jamie have made their first creative signing: the entire Assignment Group staff roster. Or, slightly more accurately, J&J founders Josh Lancaster and Jamie Hitchcock will soon be nestling into the nurturing bosom of Assignment Group.

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Wowsers whinge about Whittaker’s, chocolate switcheroo ‘not true’
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A couple of weeks ago, Whittaker’s released its new commercial for Dark Ghana Peppermint into the wild. It featured a naked couple swinging about in the jungle and frolicking in pools of chocolate and, as expected, it led to a few wowsers venting their visual metaphor-hating spleens. Forgetting about the fun-hating crepehanger minority for a moment, the vast majority loved the new ad because it was different, slightly risque and visually compelling. But an interesting aspect of the whole tale is the persistent rumour that the chocolate used in the shoot wasn’t actually of the Whittaker’s variety.

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Battle of the butters: cow and cocoa face off
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An embarrassment of riches this week, so it’s a tie.

Who it’s for: Fonterra/Mainland by Colenso BBDO and Prodigy.

Why we like it: Keepin’ it real, keepin’ it quirky and keepin’ it simple. There are no bells and whistles required for a piece …

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Whittaker’s embraces bums and boobs for some sexy chocolate lovin’
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Cadbury has its weird, slightly creepy dancing cow, which, for some, is an all-too direct connection with the source of its chocolate. And, as history has shown, when Cadbury zigs, you can expect Whittaker’s to zag, so Andrew, Brian, Assignment and Curious Film have taken a much more artistic, evocative and slightly more mature approach for a new TVC.