Browsing: Assignment Group

News
Brewers Association of NZ enlists famous local boozers to push the real beauty of beer, but is it another example of ‘fake transparency’? – UPDATED
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UPDATED: The Advertising Standards Authority has ruled that the ‘Beer The Beautiful Truth’ campaign, which highlights the addition of nutrition information panels to product packaging and labelling, is not misleading. However, the ASA has partially upheld one element of the complaint, ruling that the Olympic gold medalist rower Eric Murray was a ‘hero of the young’ with special appeal to minors.

News
Kiwibank signals strategic shift as it ends agency-of-record partnership with Assignment Group
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Kiwibank is embracing the changes taking place across the industry as it takes its lead creative agency off retainer from 1 August. This is according to Kiwibank general manager of marketing and communications Regan Savage, who says the shift is necessary at a time when it has become increasingly difficult to rely on a single provider to deliver across all available channels.

News
Z Energy and its staff are all smiles, winning the March Ad Impact Award
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We often say a true friend is one who will point out potentially embarrassing situations, like clothing malfunctions, but what about a service station? Z Energy has taken out Colmar Brunton’s March Ad Impact Award for its ‘Small things mean more’ spot about the importance of service and customer experience, highlighting how the staff can make everything easier for customers.

News
Worksafe makes long-term push to get Kiwis home safe
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Each year 50 people are killed in workplace incidents in New Zealand, with hundreds more dying prematurely due to work-related ill health. Worksafe New Zealand is aiming to reduce these incidents and raise awareness of work safety with its new campaign called ‘Home time’ via Assignment Group.

News
As festive biscuit buying season approaches, Griffin’s and Assignment ask Kiwis to create a guide to ‘biscuitiquette’
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While it’s tough to top Whittaker’s when it comes to socially savvy FMCG brands, Griffin’s has also had a fair bit of success in that field, with its Choco-ade campaign from a few years back the stand out. And to capitalise on the festive I-need-to-get-them-a-generic-gift-but-it-can’t-be-too-expensive biscuit rush (which is closely related to the chocolate gift giving Cadbury has been promoting for a few years), Griffin’s and its agency Assignment Group are asking Kiwis to provide some rules around appropriate summer Sampler consumption.

News
Griffin’s inspires some of the tiniest bakers you ever did see through a recipe competition
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Griffin’s recently launched an online competition campaign called ‘Super Little Bakers’ via Assignment Group, which urges kids (or rather, their parents) to submit recipes to a micro-page within Griffin’s Facebook to go in the draw to win prizes. An overall winner will be crowned Griffin’s Super Little Baker of 2015 by the end of the week, after over 170 recipes were submitted.

News
Kiwibank customer strips for the ladies
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Kiwibank has released a new campaign with Assignment Group and OMD for its Kiwi Wealth KiwiSaver product which targets women, and to get their attention it has channelled the Magic Mike XXL frenzy creating a special instalment ‘Indepen-dance’ videos to screen in cinemas nationwide before the film.

News
Vodafone’s telco tear-jerker gets a fist bump after winning Colmar Brunton’s most impactful ad of 2014
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After a year of judging new brand ads in New Zealand, Colmar Brunton has announced that Vodafone and FCB’s festive ad ‘Dinner for two’ has taken out the award for 2014’s Most Impactful Ad, with Samsung’s G5 Days and Nestle Purina’s ‘Herding Cats’ also claiming big fist trophies for the most persuasive and most enjoyable awards respectively.

Opinion
Ad/Vice: Peter Cullinane
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Ex-Saatchi & Saatchi Worldwide chief operating officer, STW director, Assignment Group co-founder, NZME board member and Lewis Road dairy don Peter Cullinane offers up some hard-earned pearls of advertising wisdom on ideas, multi-culturalism and chocolate milk.

News
Kiwibank throws independence to the wind
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What would you do with the print outs of all of the letters from your bank? Perhaps make a bonfire? Kiwibank is so proud of its communications with its customers it’s printed them out and hung them off its headquarters in Wellington.

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