Browsing: Assembly

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Whybin\TBWA, Assembly create virtual Middle Earth
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Whybin\TBWA’s Digital Arts Network and Assembly have brought Middle Earth to life online for Tourism New Zealand. The tourism organisation is making the most of content developed for the Book of New Zealand, a digital installation in Los Angeles that promotes four locations used in the filming of The Hobbit sequel The Desolation of Smaug.

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TVCs of the Week: 5 November
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Bell Tea’s historic arm-related journey, H Brothers keeps it cool, Kiwirail heads for the country, Lotto honours the chilly bin for summer and the Axis Awards shares the love.

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TBWA\ chronicles Bell Tea’s history, illustrates the sleeve-rolling power of a cuppa
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According to the ever-reliable Wikipedia, New Zealand has the 45th highest rate of per capita tea consumption, with an average of 0.65 kg downed by each person every year (well behind the English on what is almost certainly a made up number of 68.69 kg per year, although the UK Tea Council gives the top spot to the Irish). Bell Tea is hoping more of that will come from its two factories and to help do that it’s launched a new 60 second TVC via Whybin\TBWA that celebrates the long history of the brand and the performance-enhancing properties of tea.

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Tip Top backs the ice cream truck up, banishes the taste of science with launch of all-natural range
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Prior to the launch of Tip Top’s brand platform ‘Feel Tip Top’ around one year ago, Colenso BBDO’s Nick Garrett said the Fonterra-owned company had been in something of a holding pattern as it dealt with various business issues like distribution and supplying a couple of key product ranges. Once it had that sorted, it travelled around the country delivering a dose of the feelgoods to Kiwis. And now it’s promoting the fact that, as of January, it’s entire range will only feature natural colours and ingredients.

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Hubbards looks to regain its mojo with TV dalliance
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While visiting New York in 1987, Dick Hubbard told his wife Diana about his idea to start a cereal company that would “make New Zealand proud and healthier at the same time”. Since then it has grown into a sizeable business that continues its breakfast battle with big beasts like Sanitarium and Kellogg’s. But it’s trying to up its game with a new integrated campaign via Hunter.

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Mercury takes step in more useful direction with Good Energy Monitor—UPDATED
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Despite the huge amount of customer data energy companies have at their disposal, not many of them have used that data well to create useful tools for customers to manage their power consumption. Some might say that’s because it’s in the interests of energy companies for their customers to use more energy, even though it might not be in the best interests of society as a whole. But following in the footsteps of Powershop’s useful online usage meters and hints on how to reduce consumption, Mercury Energy has also come to the utility party with a new product called the Good Energy Monitor, or GEM.

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Fonterra shuns the sun with ‘game changing’ new innovation, Colenso rounds up a herd of vampire cows
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Fonterra, in what it’s calling a game changer for the dairy industry, the most significant innovation project Anchor has ever undertaken and a world-first, has launched a light-proof three-layer bottle that claims to improve the taste of milk. And the campaign by Colenso BBDO uses a herd of magical, sun-avoiding glass cows to promote the benefits of the new technology.

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BNZ tries to walk the talk in next phase of Be Good With Money
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Teaser campaigns aim to get attention, and given the story about BNZ’s unbranded billboards had five times as many clicks as any other story in September on StopPress, it got plenty of it. After the reveal, there was also plenty of interest in chief marketing officer Craig Herbison’s explanation of the thinking behind the purposefully controversial campaign, with some blasting it and others applauding its boldness. So now the ‘Be Good With Money’ platform is out there, BNZ and Colenso BBDO are on a mission to prove the bank can help New Zealanders do just that. And the first cab off the rank is its TotalMoney offset mortgage.

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TVCs of the Week: 11 September
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A plethora of televisual commercial messages that caught our attention this week, with New World, TAB, New Zealand Herald, Alzheimers New Zealand, Freeview and Max all receiving a metaphorical $20 meatpack.

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As ‘small Monday’ looms, The Herald takes to TV
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When Todd McLeay shifted from NZ Lotteries to the role of chief operating officer at APN NZ, one of the first things he did was go and talk with a bunch of ad agencies and media buyers to see what their feelings were about newspapers. The general consensus was that there was a lot of sparkle about digital but there wasn’t too much love for print, mainly because “no-one was making a good case for it”. And so the campaign to launch the compact version of the NZ Herald and redesign the website was born, and with the big launch day on Monday, the piece de resistance, a TVC by DraftFCB that shows the important role the paper has played in New Zealand’s history, goes live tonight.

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Four to the floor
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We’re taking the politically correct NCEA approach today. So we’ve chosen four winners.

Who’s it for: NZTA by Clemenger BBDO and Film Construction

Why we like it: It’s funny because it’s true. Nice to see NZTA using a bit of humour to get …

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Shine joins the banking party as new Rabo campaign goes live
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It’s all go in New Zealand’s financial comms realm at the moment, with a bevy of big new campaigns, logo redesigns, repositioning statements and retiring frontmen spewing forth recently. And RaboDirect is the latest addition to that bunch, with a cool new campaign created by its new agency Shine, which took the account off Ogilvy in May.