articles tagged 'ASB'

Banking innovation: ASB rethinks bank cards and celebrates the arrival of Clever Kash in a new pair of ads

  • Advertising
  • November 21, 2016
  • StopPress Team
Banking innovation: ASB rethinks bank cards and celebrates the arrival of Clever Kash in a new pair of ads

Shortly after announcing a return to an older slogan, ASB is staying busy with the release of two new ads, both of which have an innovation theme. The first shows how the bank is rethinking credit cards in the mobile age, while the latter celebrates the much-awaited arrival of Clever Kash.

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ASB steps back to make its slogan one step ahead

  • Advertising
  • November 17, 2016
  • Jessica-Belle Greer
ASB steps back to make its slogan one step ahead

‘Just do it’, ‘Sure to rise’ and ‘Finger lickin' good’. Read over these slogans and you immediately know the brands behind them. Slogans, in any context, can immediately trigger brand recognition and all a company stands for—something ASB recently confirmed when changing its slogan back to ‘One step ahead’. We take a look at the decision and why the once retired idea still works today.

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Ads of the week: 16 August

  • TVC of the Week
  • August 16, 2016
  • StopPress Team
Ads of the week: 16 August

A round of applause for 2degrees, ASB and New World.

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Pay the way you play: ASB celebrates the utility of smartphones

  • Advertising
  • August 15, 2016
  • StopPress Team
Pay the way you play: ASB celebrates the utility of smartphones

These days, we use our mobile devices for many aspects of life: for social connections, as a camera, a map, a video recorder, entertainment, guitar tuning. You name it, your phone can probably do it. And now, ASB is inviting more Kiwis to add payment to the list of things they do with their phones.

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Ads of the week: 24 May

  • TVC of the week
  • May 24, 2016
  • StopPress Team
Ads of the week: 24 May

The Warehouse, MediaWorks and ASB step up to the podium this week.

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Sevens stars get tricky off the field to mark ASB sponsorship

  • Advertising
  • May 20, 2016
  • StopPress Team
Sevens stars get tricky off the field to mark ASB sponsorship

ASB is celebrating its sponsorship of the New Zealand Sevens with a little bit of magic by American vine superstar Zach King and Saatchi & Saatchi.

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ASB joins Weibo, looks to forge closer ties with the Chinese community

  • Social Media
  • February 12, 2016
  • Ahmed Bashir
ASB joins Weibo, looks to forge closer ties with the Chinese community

ASB has announced that it will be launching a new account on the popular Chinese social media website Sina Weibo (Weibo) in a move aimed at diversifying ASB’s means of communication with one of New Zealand's fastest growing demographics.

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ASB links two of its sponsorship properties for tennis activation—and brings new meaning to crowd control with camera technology - UPDATED

  • Sponsorship
  • January 12, 2016
  • Erin McKenzie
ASB links two of its sponsorship properties for tennis activation—and brings new meaning to crowd control with camera technology - UPDATED
Photo via Photosport

ASB is taking advantage of the holiday period, its relationship with the All Blacks and new interactive camera technology in its upgraded sponsorship of the ASB Classic tennis tournaments.

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TVCs of the Week: 17 November

  • TVC of the week
  • November 17, 2015
  • StopPress Team
TVCs of the Week: 17 November

A big grab bag of stellar ads this week from HPA, ASB, Countdown, Toyota and NZME.

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ASB imagines a night in the life of a St John ambulance

  • Advertising
  • November 16, 2015
  • StopPress Team
ASB imagines a night in the life of a St John ambulance

Recently, ASB re-developed kids' favourite Kashin the moneybox to bring it in line with our increasingly cashless society. And for its latest campaign in support of St John, the bank is keeping the focus on children by telling the story of an animated toy ambulance saving a solitary teddy bear lying in the garden.

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'A glance on a newsfeed, a passing view on a motorway, a share here, a post there': ASB's sponsorships try to heed the rules of modern brand building

  • Sponsorship
  • November 9, 2015
  • StopPress Team
'A glance on a newsfeed, a passing view on a motorway, a share here, a post there': ASB's sponsorships try to heed the rules of modern brand building

While the numbers competing in the Auckland Marathon were down significantly this year due to the clash with the Rugby World Cup final, ASB had a foot in both camps as a sponsor of the All Blacks and the event. So it couldn't really lose. And its clever 'Run down Your Rate' campaign was the latest in a series of impressive sponsorship activations from the bank and its agency Saatchi & Saatchi.

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Ad Blacks everything (part 2)

  • Advertising
  • November 5, 2015
  • StopPress Team
Ad Blacks everything (part 2)

Newspapers love big events, as brands hoping to show their tactical advertising flair tend to gravitate towards them. That was certainly the case after the 2011 Rugby World Cup win, as it was on Monday when the team backed that performance up by beating the Aussies. But we found a few more full-pagers in a special World Cup lift-out in the Herald this week, as well as some other rugby-related efforts.

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Let the panting begin: ten Kiwis get ready to 'run down' their home loan rates at the ASB Auckland Marathon

  • Advertising
  • October 29, 2015
  • StopPress Team
Let the panting begin: ten Kiwis get ready to 'run down' their home loan rates at the ASB Auckland Marathon

ASB previously put its clients to work by getting them to accumulate as many likes as possible in return for lower mortgage rates. And for its latest campaign, the bank is again giving some of its customers control of how low their interest rates might go—but this time they have to sweat for it. As part of its 'Run Down Your Rate' competition, the bank has selected ten customers (through a random prize draw) who will be able to run down their interest rates during the ASB Auckland Marathon.

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ASB brews up a solution to counter rugby fans' upcoming hemispherical difficulties

  • Advertising
  • September 18, 2015
  • StopPress Team
ASB brews up a solution to counter rugby fans' upcoming hemispherical difficulties

With the Rugby World Cup about to start tomorrow morning, there are bound to be a few tired All Black fans over the next six weeks. There's already a campaign from NZME called Push Back for Black that asks employers to go easy on rugby-loving employees. But if there's no leeway from the boss, then ASB is ensuring Kiwis get some extra stamina through stimulants.

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ASB concedes good-luck jerseys don't help when buying a home

  • Advertising
  • September 15, 2015
  • Damien Venuto
ASB concedes good-luck jerseys don't help when buying a home

While not rational by any stretch of the imagination, superstition is an integral part of sporting culture. And as the World Cup approaches, fans across the country will dust off their lucky trinkets and get them ready for the biggest tournament on the rugby calendar. However, these magical items aren't only pulled out during big sporting events. Whenever we need luck, they're dragged from the dark recesses of our wardrobes and put to good use. And in a quirky new spot, ASB has through Saatchi & Saatchi poked fun at the tradition of rugby fans to wear their lucky jerseys during important events.

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