Browsing: ASB

News
ASB uses social starvation to aid St John
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Back in the day, giving up food or money was the ultimate sacrifice for a cause. But in an age when parents punish their children by taking away electronic devices, ASB is taking social media use away from its most avid team member for a week to help its sponsor organisation St John.

News
Inside: Gladeye
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Turn up on Friday afternoon at Gladeye’s Parnell office and you’re likely to get a sausage as part of its weekly all-staff barbecue. Turn up at any other time during the week and you’re likely to get some of the best web design and digital thinking in the country. Founder and director Tarver Graham and account director Ben Glazewski talk turkey.

Opinion
The Year in Review: Michael Goldthorpe
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Michael Goldthorpe runs his own consultancy called Hunch and, inbetween doing actual work, he has written some wonderful things for StopPress over the past couple of years, the most wonderful being his extremely well-received piece on how “mad people are attracted to advertising, just as advertising is attracted to us”. So here he is writing some more about the year that was.

News
The Year in Review: Dan Robertson
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As commercial director of Mi9 and chair of the IAB, Dan Robertson is at the business end of digital (and as a board member of the Advertising Standards Authority, he’s sometimes at the arse end of advertising). Here’s what caught his eye in 2013.

News
ASB, ANZ add to business tech services
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ASB and ANZ are the latest banks to add to their portfolio of technology-based services for businesses, with ANZ joining the group offering a mobile payments app and ASB developing a service to streamline the accounts receivable process.

News
‘Tis the season for corporate niceness
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As the spirit of Christmas giving takes hold, Kiwi corporates are highlighting the sponsorship efforts that give them a good name and worthy causes a helping hand. Telcos and banks are among those stumping up dollars and resources for charitable campaigns.

News
Getty Images responds to the changing face of advertising—UPDATED
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In an effort to provide images that resonate more strongly with an increasingly diversified market, Getty Images has launched Curve Visual Trends, a series of insights that takes note of how advertising is stepping out of set moulds to celebrate people irrespective of their ethnicity, body type, age, sexual orientation or gender.

News
Brands collaborate to offer prime tennis real estate for Heineken Open
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Heineken is giving two lucky people the chance of enjoying the 2014 Heineken Open tennis action from a specially designed pop-up apartment overlooking centre court at ASB Tennis Arena. The competition has been launched on the Heineken Live website as part of an eight-week promotional campaign that will lead into the tournament’s 6 January commencement date. PLUS: read which brands have come onboard to sponsor the Heineken Open and the ASB Classic this year.

News
ASB heads for home, starts focusing on meatspace
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It hasn’t been a particularly good day for the banks. Westpac seems to have unintentionally offended a few Greeks with its latest ad and a massive class action suit over “the unlawful overcharging of Kiwis for many many years” was also announced. But that hasn’t stopped ASB from continuing on its empowering, successful path with the first product-specific ad after the launch of its Succeed On campaign.

News
Blessed be the bank that celebrates success
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ASB has a good pedigree when it comes to using likeable characters in its marketing. And, after seven months of planning with its agency Saatchi & Saatchi, it’s hoping it has created another one after foisting the bearded, booming Brian Blessed on the nation to help get New Zealanders to celebrate success, no matter how small that success might be.

News
Succeed on and pump your fists, says ASB’s new bearded mascot
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Aside from a classy print ad, and some classic Spring home loan activity, ASB largely kept its powder dry during the Great Bank Wars of 2012. But now it’s ready to play and, with the help of Saatchi & Saatchi and Brian Blessed, an able but much hairier replacement for its last foreign thespian, Dame Judy Dench, it’s launched its new ‘Succeed On’ campaign, which aims to get us humble Kiwi folk to indulge in a bit more healthy self-congratulation.

Opinion
The Year in Review: Roger Beaumont
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With a newish chief executive, a switch to Saatchi & Saatchi without a pitch, a rejigged marketing team, record profits, a new HQ being built, a couple of awards, a few more impressive innovations like Facebook payments and a classy if comparatively subdued response to the National Bank’s departure (something big might be brewing, however), ASB had a fairly eventful year. Executive general manager marketing and online Roger Beaumont shares the love.

News
Studies have shown: ASB and Saatchi talk to the kids the old-fashioned way
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At this time of year, many university students are looking forward to heading back to the family ranch, regularly opening the fridge to marvel at all the food inside and, possibly, attempting to dry out after a torrid year of mind expansion/erosion. They—and their secondary school friends who are about to embark on the next phase of education—probably aren’t thinking too much about banking. But ASB and Saatchi & Saatchi are dangling a few carrots with a new 50’s-inspired online video campaign to promote its tertiary accounts.

News
ASB loses a dame, gains a new home loan campaign
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As one famous Brit hits our screens, another famous Brit departs, because Dame Judi Dench’s time is up as the voice of ASB. And while Saatchi & Saatchi has already presided over an online campaign, a cool Spotify app and some nice print work for Big Yellow, it’s just released its first TV push with a spring home loan campaign offering borrowers some cash, Samsung Galaxy tablets and a taste of ‘fully furnished’ domestic bliss.