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articles tagged 'ASB'

Blood, sweat or tears? ASB and True question how you measure progression

  • Advertising
  • February 20, 2018
  • Findlay Buchanan
Blood, sweat or tears? ASB and True question how you measure progression

Pinning down progression can be difficult and vague to measure; for some, it's taking their first mouthful while for others, it's an excursion to the moon. ASB and True have explored the idea in a new campaign that relaunches the ‘One Step Ahead’ platform.

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ASB and Universal Music Group offer fourth and final gig experience

  • Advertising
  • February 1, 2018
  • StopPress Team
ASB and Universal Music Group offer fourth and final gig experience

The final note in the ASB Your Dream Gig experience has been announced with Universal Music Group New Zealand (UMG) and ASB looking for a social media expert to join Kiwi band The Naked and Famous in Los Angeles.

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It’s game, set, matrimony at ASB Classic 2018

  • Advertising
  • December 8, 2017
  • StopPress Team
It’s game, set, matrimony at ASB Classic 2018

ASB bank is giving two tennis fans the chance to have an ace wedding – by getting married on Stanley Street’s center court on 31 December, the eve of the ASB Classic 2018 tennis event.

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Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
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Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
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All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
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All our stories on the nation's two failed mergers in one place
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TVNZ-NZ Marketing Awards 2015
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Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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ASB's toy ambulance campaign returns to help St John

  • Advertising
  • December 1, 2017
  • StopPress Team
ASB's toy ambulance campaign returns to help St John

The campaign is back for the third time to help put another much-needed ambulance on New Zealand roads.

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Vodafone ventures into the origins of 'hello' to win Colmar Brunton October Ad Impact Award

  • Awards
  • November 29, 2017
  • StopPress Team
Vodafone ventures into the origins of 'hello' to win Colmar Brunton October Ad Impact Award

Ahead of the festive holiday campaigns rolled out in November and December, October saw a flurry of new brand ads hit our screens, and of the several ads Colmar Brunton had New Zealanders evaluate, Vodafone's 'Hello' campaign came out on top.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Ads of the Week: 17 October

  • TVC of the Week
  • October 17, 2017
  • StopPress Team
Ads of the Week: 17 October

A round of applause for ASB, Hallenstein Brothers and Les Mills Fight Night.

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ASB gives runners carb-loaded motivation in first campaign via True

  • Advertising
  • October 10, 2017
  • Georgina Harris
ASB gives runners carb-loaded motivation in first campaign via True

True and ASB are looking to carbo-load runners in the lead up to the ASB Auckland Marathon event on 29 October, with Fasta, a bespoke tagliatelle pasta embossed with supportive messages.

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ASB swears in True as its lead brand agency

  • Advertising
  • September 4, 2017
  • Damien Venuto
ASB swears in True as its lead brand agency

After weeks of speculation, ASB general manager of marketing Shane Evans has confirmed that he has penned a partnership with True.

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Ads of the Week: 11 July

  • TVC of the Week
  • July 11, 2017
  • StopPress Team
Ads of the Week: 11 July

Hats off to Tourism New Zealand, ASB and Fonterra.

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ASB releases first spot via With Collective

  • Advertising
  • July 11, 2017
  • StopPress Team
ASB releases first spot via With Collective

ASB's first TVC via With Collective features the 'Ghost of San Francisco' as the bank celebrates the America's Cup win with a cheeky smile.

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With Collective announces ASB creative leadership team

  • Movings/Shakings, brought to you by Marsden Inch
  • June 9, 2017
  • StopPress Team
With Collective announces ASB creative leadership team

Nicole Hetherington and Simon Fowler have been announced as the new creative directors on the ASB account, which was recently picked up by With Collective.

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ASB and Saatchi & Saatchi to part ways after five years

  • Advertising
  • May 10, 2017
  • StopPress Team
ASB and Saatchi & Saatchi to part ways after five years

In a joint statement released this morning, ASB and Saatchi & Saatchi have confirmed that they will be ending their partnership as part of a review of the bank's agency operating model.

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Ads of the Week: 29 November

  • TVC of the week
  • November 29, 2016
  • StopPress Team
Ads of the Week: 29 November

Round of applause to The Health Promotion Agency and Ministry of Health, Blunt Umbrella and ASB.

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Ads of the week: 22 November

  • TVC of the Week
  • November 22, 2016
  • StopPress Team
Ads of the week: 22 November

Take a bow 2degrees, ASB and Countdown.

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How ASB and Saatchi & Saatchi got 'Clever Kash' in the hands of customers

  • Advertsing
  • November 22, 2016
  • Erin McKenzie
How ASB and Saatchi & Saatchi got 'Clever Kash' in the hands of customers

It's been over a year since ASB and Saatchi & Saatchi introduced ‘Clever Kash’ but only last month did the digital money box become available to customers. So what's taken so long? We talk to ASB general manager marketing Shane Evans and Saatchi & Saatchi executive director Corey Chalmers about why developing a product like 'Clever Kash' takes time.

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