Browsing: ASA

News
The vagina dialogues: taboo-busting Carefree keeps it real, readies itself for complaints
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Here at StopPress we often start the week off with a frank discussion about vaginal discharge, so you can imagine our excitement when we saw an ad for Johnson & Johnson’s brand Carefree last night depicting a naked woman talking about the female body and the role of its new acti-fresh product. But, rather than beat about the bush, so to speak, and use the obligatory ‘patronising euphemisms’ often associated with the category, the ad features the word vagina, and it’s thought to be one of the first times it has been used in a New Zealand TV ad.

News
ASA gives Kiwibank and Ogilvy a slap for ‘irresponsible’ ad—UPDATED
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When Ogilvy launched Kiwibank’s tenth birthday ad a few months back, we said: “Wait for the moaners to see the kid jumping off the rock”. And whaddya know, the haters hated, the moaners moaned, and, in its latest round of decisions, a complaint was partially upheld, with a majority of the ASA complaints board finding the ad had “not been prepared with the due sense of responsibility to consumers and to society”.

News
The day the news didn’t die
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Newspapers, according to the latest readership and circulation figures, are still holding on and, in some rare cases, adding readers. So why, when the commonly held view is that newspapers are dead—or at least dying—does New Zealand appear to be bucking an international trend?

News
Total ad turnover up $42 million in 2011 as TV knocks newspaper off its perch—UPDATED
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The Advertising Standards Authority’s annual media turnover figures have been released, and while there are a few significant changes, there are no real surprises, with a slight overall increase on 2010 for the whole industry, TV doing as expected and claiming first place for the first time, interactive and outdoor charting significant rises and the rest of the media channels remaining fairly static. 

News
ASA keeps Vodafone in the dogbox
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Vodafone’s been on a bit of a horror run with bureaucratic entities recently. It’s already been pinged twice for misleading advertising and there are four more court dates with ComCom for separate offences on the horizon. And now it’s been pulled up by the ASA for an ad made by .99 that featured the always dodgy fork and toaster combo. 

News
We believe (you’ve broken the rules), says ASA to Lion
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Steinlager’s impressive ‘We Believe’ campaign to celebrate 25 years sponsoring the All Blacks has so far managed to evade the legal clutches of the IRB/IMG gatekeepers, despite stepping on Heineken’s toes and stealing a big chunk of its RWC thunder. But it hasn’t managed to evade the legal clutches of the ASA, which has smacked Lion on the hand for a print ad that featured a picture of the white can with the line ’30 names we can believe in’. The ad featured in the papers the day after the All Blacks squad had been named and was deemed by a majority of the complaints board to contravene the restrictions around heroes of the young. But does this ruling show the letter of the law is being taken too far? 

News
As the government gets set to slash state spending, the ASA trumpets its effective self-regulatory model
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Bureaucrats have been suffering in their jocks for the past couple of days after the Government announced plans to cut $1 billion off the public services bill. And one of the suggestions is for the Advertising Standards Authority to be folded in with the Press Council, the Broadcasting Standards Authority and the Office of Film and Literature Classification. 

News
Whole lotta shakin’ going on…
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…as the ASA announces its new chair; TBWA\ shuffles the management and says goodbye to its general manager; Affinity ID nails a hat-trick; Kate Alexander takes over from dad at Studio Alexander; Christina Force sells her stake in the “first dedicated photographers agency in New Zealand”; Envy Studios add two to the staff roster; and DNA welcomes a large man from Northampton.

News
On the grog: ASA panel to review code of alcohol advertising
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The recent Law Commission report Alcohol in Our Lives: Curbing the Harm, made 153 recommendations to the National government. Some of those suggestions have formed the basis of the Alcohol Reform bill. And, now that the government’s position on booze has been clarified somewhat, the Advertising Standards Authority has decided the time is right to establish an independent panel to review the Code for Advertising Liquor. 

News
Green shoots bloom as TV ad revenue continues to head in right direction
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As Westpac chief economist Brendan O’Donovan said at a CAANZ/ANZA seminar ‘Nurturing the Green Shoots earlier this year, when economic times are tough, they’re usually much worse in the marcomms  sector. But, conversely, when things start looking up, it reacts faster than the economy. And, judging by the just released third quarter television advertising revenue figures from the New Zealand Television Broadcasters council (as well as the outdoor results released last week) the long-awaited upswing appears to have cometh.

Opinion
Radio changes stations and social media goes pro
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In this installment of Michael Carney’s Marketing Week: What’s the frequency, Kenneth? Big corporates to social media: ‘Hey, you can actually make us money’. So how can New Zealand businesses tap into it? Virtually possible: eWestfield on the cards. Rupert Murdoch begins his paid content experiment in earnest as the timesonline.co.uk closes its doors. Close enough is not good enough when it comes to advertising, as one Christchurch car yard recently found out. Google plans its next assault. This time, music.

News
Foodies and regulators agree on new advertising codes
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The Advertising Standards Authority (ASA) has released its guidelines around advertising food that might appeal to children in an effort to “provide clear guidance to advertising agencies, marketers and consumers”. And, amazingly, most seem fairly happy with the new, slightly stricter rules.

News
Pistols at dawn for Telecom and 2degrees
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2degrees Mobile has given Telecom a gloveslap and is set to lodge a complaint with the Advertising Standards Authority over two newly issued Telecom brochures because it believes the claims are “misleading and deceptive”.

News
New code for prevetting liquor ads
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Hear ye, hear ye! ANZA has announced a new code for prevetting liquor ads. It’s a serious thing that needs to be understood to the letter, so here’s the full press release:The Advertising Standards Authority’s (ASA) new Code for Naming, Packaging and Labelling of Liquor becomes …

News
Shock, horror – Aussie telcos tell the truth
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Three top Australian telecommunications companies have promised to be more truthful in their advertising. What a novel idea.

In an effort to stamp out dubious and misleading claims in the telco industry, Telstra, Vodafone and Optus have assured the Australian Competition and Consumer Commission (ACCC) that they will improve their …

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