In the wake of the Advertising Standards Authority (ASA) launching a new Advertising Standards Code and its AdHelp service, we sit down with chief executive Hilary Souter to talk about understanding the codes, the importance of choosing the right medium and her advice for advertisers and agencies.
The Make New Zealand Great Again Party failed to make its advertising great again after a complaint against a sponsored Facebook post, suggesting the Labour Party was going to solve child poverty with abortion, was upheld.
Uber has been under scrutiny for its practices surrounding driver pay and licensing. Now, that anger has spilt over into its advertising, with the Advertising Standards Authority (ASA) upholding a complaint that was made against one of its billboards.
After choosing not to release advertising revenue figures last year, the Advertising Standards Authority has changed its methodology and released reports for 2015 and 2016 to show digital, in all forms, is where the growth is.
Being the best is a marketing paradox. Why bother with claiming your product is the greatest when you can create a much more unique position? Carlsberg and TBWA have done just that with a new campaign that tempts beer drinkers with the possibility of the best.
What is it with SUVs and superlatives? After StopPress covered SsangYong’s schooling on the use of ‘best’ by the ASA, we have another case of the absolutes.
The ASA recently upheld a complaint against Ssangyong, which advertised an SUV as the “best value”. This was found to be misleading to consumers and showed little sense of social responsibility. In light of this finding, we take a look at where Ssangyong went wrong to see when advertisers can legally describe a product as ‘the best’.