Whittaker’s has released a campaign via Assignment Group to promote the newest additions to its artisan range, and it’s brought back its brand mascot Nigella Lawson.
Whittaker’s has done it again, releasing a new limited edition flavour-fusion with Tip Top’s Jelly Tip, but perhaps New Zealanders are feeling a bit exhausted by its attempts at innovation, as many have flocked to Twitter to suggest some of their own ideas for a new kind of chocolate, somehow we don’t think Whittaker’s will be so keen.
The market for specialty food certainly seems to be growing in New Zealand. Farmers’ markets are cropping up all over the place, there’s websites dedicated to it, supermarket refrigerator sections seem to be hosting an ever-growing selection of it and there’s even entire supermarkets dedicated to it. But in a market where locally produced foods are often competing with the cheaper, mass-produced alternatives produced by the big boys, and increasingly, each other, presentation and marketing is key. And Hunter, which dubs itself the “world’s smallest global creative agency” reckons it got it right when it comes to its packaging design for new boutique ice cream company, Little Paddock.