Powershop is cashing in on the gaffes of politicians through a refer-a-friend campaign that laughs at our past and present leaders in various states of strife. After poking fun at Judith Collins and pissing off John Banks, the retailer is back with a campaign that has Mana Party MP Hone Harawira the butt of the joke.
Browsing: Ari Sargent
Powershop has a thing for dictators. The company’s previous ad campaigns have featured Saddam Hussein, Kim Jong Il and Kim Jong-Un. The company apologised for offending people with its ‘Chairman Mao’ campaign, which featured Mao Tse Tung, a man who had millions of people killed.
In our humble opinion, Powershop’s ‘Same Power, Different Attitude’ campaign is one of the best campaigns of the year. But we wondered aloud a couple of weeks ago whether its latest execution featuring Darth Vader prancing through a field like Julie Andrews crossed the IP line. Turns out it did, and the LucasFilm patent lawyers have been in touch telling them to cease and desist. They’ve done as asked, but, with a dose of challenger brand cheek, they’ve also taken a leaf out of 42 Below’s book and, with the help of its PR agency Sputnik, decided to have a bit of fun with the apology letter.