UK-based creative DLKW Lowe has shown the power of home-cooked flavours in a heart-wrenching spot for Knorr that features a mother bringing a meal to her daughter all the way in the Arctic. The ad is based on the premise of a Knorr study in which 82 percent of respondents said that some foods remind them of childhood, while 77 percent said that food is always part of life’s most meaningful moments.