articles tagged 'apps'

Apps disappear, services last: Sam Jarman on how to avoid making a digital white elephant

  • Apps
  • December 5, 2016
  • StopPress Team
Apps disappear, services last: Sam Jarman on how to avoid making a digital white elephant

Sailthru iOS app developer Sam Jarman says the only businesses that should be making apps are those that can offer utility to users.

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From the sea to your plate: new Tiaki brand aims high, employs technology to let fish lovers see where dinner was caught

  • Didge
  • February 24, 2016
  • Erin McKenzie
From the sea to your plate: new Tiaki brand aims high, employs technology to let fish lovers see where dinner was caught

The Tiaki fishing approach, which includes innovative nets and a mobile app, is being trialled in a bid to enable consumers around the world to see where their fish came from and how it was caught.

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First DJs, now listeners: under-the-radar Kiwi tech success story Serato aims for the masses with music app Pyro

  • Mobile
  • October 1, 2015
  • Jonathan Cotton
First DJs, now listeners: under-the-radar Kiwi tech success story Serato aims for the masses with music app Pyro

For the last 16 years, Serato has been at the forefront of DJ culture and technology. Its ground breaking Pitch ‘n Time time-stretching algorithm and flagship audio mixing software product Serato DJ are industry standards. Kanye West rapped about them on one of his tracks. Eminem did the same. And now it's releasing its first mass-consumer app, Serato Pyro, a music player that beat-matches and mixes song playlists. Chief executive AJ Bertanshaw explains the company's evolution—and its Kiwi approach to marketing.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Holding a smile

  • PopPress
  • September 3, 2015
Holding a smile

Seeing someone smile at you is one of life's great pleasures. And those who can see take that completely for granted. But Listerine and JWT London wanted to find a way to give those who can't see warm fuzzies (and sell more mouthwash), so it created an app that plays a sound or vibrates when it detects a smile.

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Parkable enters the space race, looks to solve a perennial urban problem

  • Mobile
  • August 18, 2015
  • Henry Oliver
Parkable enters the space race, looks to solve a perennial urban problem

Since the heady days of 2013, when Uber and Airbnb started blossoming (or spreading like weeds) around the globe and raising millions of dollars in funding, ambitious app designers have been looking for problems that could be solved by combining smartphones and financial incentives. And a new app called Parkable hopes to match those with space to those with a car in need of some.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Mobile app means no cowtowing to authority

  • PopPress
  • June 4, 2015
  • StopPress Team
Mobile app means no cowtowing to authority

Technology has a history of subversion. Apple's classic 1984 ad showed its beliefs very literally. Streaming and internet-enabled piracy are changing the media and entertainment business. Google changed the way we advertise. And now businesses like Airbnb, Uber and many others are fighting against powerful incumbents and antiquated regulation to give consumers better services. While the confiscation of a few cowbells from a rugby game at Westpac Stadium in Wellington certainly isn't in the same category, MEA Mobile and app partner (and Chiefs sponsor) Deosan have showed their subversive side by developing a digital substitute for Chiefs fans.

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Spark expands its partnership portfolio, looks to solve SME headaches with apps

  • Telecommunications
  • May 28, 2015
  • Damien Venuto
Spark expands its partnership portfolio, looks to solve SME headaches with apps

To simplify the process of scouring through apps to find the best ones, Spark Digital has introduced a new offering called Spark Digital Apps that gives small- to medium-sized enterprises (SMEs) access to the core digital tools they need to run their businesses. StopPress chatted to the recently appointed Spark Digital marketing manager Mark Redgrave about the thinking behind this move.

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The rise of the pocket riders: how technology is changing the transportation industry

  • Digital
  • October 8, 2014
  • Jessy Edwards
The rise of the pocket riders: how technology is changing the transportation industry

There’s been an explosion of transport apps in the New Zealand market in the last 18 months, and many in the industry are saying the time for traditional taxi companies to get on board is now, before they find themselves on a long journey into oblivion with the meter running. So how has the taxi market changed? And will technology bring the industry kicking and screaming into the modern world?

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'The Uber of hair and beauty'? Flossie Concierge app aims to profit from the decline in forward-planning

  • Mobile
  • August 7, 2014
  • StopPress Team
'The Uber of hair and beauty'? Flossie Concierge app aims to profit from the decline in forward-planning

Whether it's TV, taxis, travel or titillation, the world is becoming increasingly ondemand. And Flossie.com is aiming to tap into that trend with a new smartphone app aimed at the hair and beauty industry that connects willing buyers with willing sellers.

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Kiwi start-up aims to conquer Russian market with photo-branding app

  • Apps
  • July 16, 2014
  • StopPress Team
Kiwi start-up aims to conquer Russian market with photo-branding app

After working with the likes of the Internet Party, Schick, Metro magazine and 2degrees in the local market, Auckland-based digital company Interlike is now setting its sights on the Russian market.

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Weirdly intuitive: the tech behind Handley’s Shoulder Tap campaign

  • Didge
  • June 12, 2014
  • Skye Wishart
Weirdly intuitive: the tech behind Handley’s Shoulder Tap campaign

When Kiwi entrepreneur Derek Handley advertised for a new right hand human, his campaign The Shoulder Tap had more than 1000 applicants from more than 30 countries – from billion-dollar hedge fund managers to prison managers to activists. Yes, Handley’s reputation and vision pulled for sure, but there was also some clever Kiwi technology behind the campaign.

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And another thing: be careful what you dream of

  • And Another Thing ...
  • June 10, 2014
  • Paul Catmur
And another thing: be careful what you dream of

Paul Catmur, the managing partner of Barnes, Catmur & Friends, shares his views on life, advertising and other annoyances, like flying to Amsterdam in the hope of getting a movie made.

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Domino's travels further down the online road with non-stop social monitoring

  • Social media
  • May 29, 2014
  • StopPress Team
Domino's travels further down the online road with non-stop social monitoring

A recent article in Fast Company documented the transition of Domino’s from a struggling pizza chain to a technology company. And transparency, data and utility played a major role in that evolution. As such, online ordering has become increasingly important for the company, as evidenced by the likes of the pizza tracker and various mobile apps (its iPad app even features a 3-D pizza builder). And the same focus on digital customer service obviously exists in New Zealand, because it's walking its 'people powered pizza' talk and investing in 24/7 resource to monitor customers across all social media platforms. Plus: Domino's domain name stoush.

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Pimp your flash fiction: BNZ Literary Awards app enables entrants to customise stories

  • Apps
  • May 15, 2014
  • StopPress Team
Pimp your flash fiction: BNZ Literary Awards app enables entrants to customise stories

For the 55th year, the BNZ Literary Awards will celebrate the work of both aspiring and established writers in New Zealand. As was the case last year, BNZ is once again accepting entries through Facebook, via a specially designed app dedicated to the short story competition.

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From generalisation to personalisation: Tower's new app rewards drivers on individual performance

  • Apps
  • May 5, 2014
  • Damien Venuto
From generalisation to personalisation: Tower's new app rewards drivers on individual performance

Every time a GPS-connected vehicle drives down the road, data related to the speed, route and habits of the driver can be recorded. And while most of this information might seem arbitrary, Tower has just released an app that uses it to reward responsible drivers with reduced insurance premiums—thereby marking a shift from the generalisations traditionally used to determine the amount to be paid.

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