When Apple first contacted the producers of 'Sunday', an independent film set in post-earthquake Christchurch, made by a group of New Zealanders and Australians, the producers weren’t surprised. What they’re doing is a world first in film distribution, and an experiment in tackling Internet piracy. As of 7 December, 'Sunday' will be the first independent film to be launched over five different distribution platforms at the same time.
Marketing, advertising & media intelligence
After Apple announced the launch of the iPhone 6 and 6 Plus, Samsung came out firing (once again) with a comparative print ad that pointed out the next best thing was already here in the form of the Note 4. And its approach to promoting the Galaxy Tab S is similarly comparative.
One youtuber shows us that iPhones can be used for a lot more than just taking selfies and texting your BFFs.
While the press and pretty much anyone with a Twitter account seemed to jump on the iPhone 6 and 6 Plus launch like it was going out of fashion (it’s not), Samsung launched the Galaxy Note 4 this week with a notable lack of column inches in the press.
Rapper, producer and sound-based entrepreneur Andre 'Dr Dre' Young has just been named by Forbes as the 2014 Hip-Hop Cash King. And it's the sale of Beats Electronic to Apple that put him in the top spot. PLUS: Beats by Dre's celebrity-heavy advertising.
Despite Steve Jobs' antipathy towards big screens, Apple launched the 14cm iPhone 6 Plus (and a couple of other things) last week. And Samsung, no stranger to taking swipes at its main mobile competitor, responded with a series of ads showing some disappointed Apple staff. Now it's followed those up with another feisty spot that talks about the initial negative response to its big, "more productive, more innovative, more fun" Galaxy Note and the ensuing scramble from other manufacturers to follow suit.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Samsung has successfully take the fight directly to Apple—and the fans willing to line up for their new toys—with The Next Big Thing is Already Here campaign. And after Apple launched the iPhone 6 and iPhone 6 Plus, as well as the Apple Watch this week, it's continued the ribbing with a series of ads that show a couple of 'geniuses' discussing the new 'innovations'.
Apple's chief executive Tim Cook took to the stage this morning in Cupertino to launch the iPhone 6 (and its larger brother the iPhone 6 Plus) and the Apple Watch. It's put a selection of videos from the launch on its YouTube channel, including a cool (and slightly controversial) clip about Perspective, Jimmy Fallon and Justin Timberlake showcasing the new phones, a lengthy explainer from lead designer Jonny Ive and a clip featuring U2.
Once again, the Apple acolytes are frothing at the mouth over the announcement of the new Apple Watch and iPhone 6 (the Oatmeal sums up what owning an Apple product is like quite well). But we prefer this wearable Apple 'tech'.
Some brands might find it morally wrong to piggy back on a charity campaign but this doesn't seem to have been an issue for Samsung in the UK.
At a time when Spark's Digital Ventures unit is currently trialling a SmartHome system with a view to launch it in the market in early 2015, we are stepping ever closer to a time when our homes become automated entities that respond to what we are doing and where we are. So, in an effort to see what all the hype is about, Vanilla Brief director Ben Slater recently underwent a smarthome trial.
AJ Park patent specialists Anton Blijlevens and Jillian Lim touch on some interesting patents to look out for in the future.
The classic Mac vs PC campaign was a master-class in comparative advertising and helped cement the impression of Apple as a brand suited to those striving to be cool and Microsoft as a brand suited to those who wore cardigans. But Microsoft is fighting back with a bit of comparative advertising of its own and showing that its Cortana system is smarter than Siri.
Andrew Lewis thinks that despite 50 years of research, practice, learning and refinement, we are still pretty rubbish at creating great brands that genuinely connect with people. And he thinks the secret to rectifying this might lie in the teachings of Stanislavski.
Samsung loves poking fun at Apple and their fans. It has been a big focus in their ad campaigns over the last couple of years and they've just done it again with their latest spot, titled "Wall Huggers".